How do you humanize your brand experiences and create lasting relationships with consumers?
Most brands have a problem: they are not human. Many brands seem cold, distant and disconnected from their customers. This is a problem because, in an increasingly digital world, people are looking for brands that are warm, personal and with whom they can establish a lasting relationship.
Fortunately, humanizing your brand is a relatively simple process that can make your customers feel more connected to you and increase customer loyalty. Here are some ways you can humanize your brand:
1. Use storytelling
Storytelling is a powerful way to connect people with your brand. Use stories to present your brand in a more human and relatable way. Tell your customers how your brand started, why you do what you do and what motivates your employees. You can also use storytelling to communicate your brand values and show your customers how you relate to them.
2. Be authentic
Being authentic means being transparent, honest and true. All brands need a voice and a personality, and these things need to be authentic. Don't try to imitate other brands or try to be something you're not. People don't relate well to inauthentic brands, and are more likely to walk away from them.
3. Be human
This may sound obvious, but it's important to remember. Often, brands make the mistake of treating their customers as numbers or statistics. However, people are human beings and want to be treated as such. Try to personalize your customers' experience and let them know that you value them as people. This can make them feel more connected to your brand and increase brand loyalty.
4. Talk to your customers
Brands often make the mistake of talking BACK to their customers. Instead of doing this, you should talk directly TO them. Ask your customers what they think of your brand, what they like and don't like. Listen to their responses and make the necessary changes to improve your brand. In this way, you will be able to establish a closer and more open relationship with them.
5. Be friendly
Being friendly is a powerful way to connect people with your brand. People want to feel comfortable and welcome when interacting with a brand, and this is more likely to happen if the brand is friendly. Make sure all of your brand's touch points (from the website to customer service staff) are friendly and welcoming. This will make people feel more comfortable and more willing to establish a lasting relationship with your brand.
