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23 May 2022 - Publicado por NATEEVO

Why does a data schema matter for a Customer Data Platform?

Have you ever been frustrated by the lack of a 360 perspective of your customer? Have you ever spent hours trying to gather data from different sources, only to realize that it wasn't integrated and you couldn't get a clear picture of who your customer was? 

If this sounds familiar, then you probably have a data problem. And if you have a data problem, you probably need a Customer Data Platform (CDP). 

A CDP is a software solution that helps you gather all your customer data in one place. But a CDP is much more than just data storage. A good CDP should provide a 360 view of your customer, enable segmentation and personalization of messages, and offer a variety of analytics tools to help you better understand your customers and make strategic decisions. 

But before investing in a CDP, it is important to understand the role that a data schema plays in the operation of a CDP. 

A data schema is a set of rules used to define and structure data. In other words, a data schema is like a map that tells a CDP where to find and how to organize data. 

Without a data schema, a CDP would not be able to do anything. The data would be complete chaos, and there would be no way to make any kind of sense out of it. But with a data schema, a CDP can take data from different sources and combine it to provide a 360 picture of your customer. 

For example, imagine you have an online store and a mobile app. Data from each of these channels is stored in different places and in different formats. But with a data schema, a CDP can tie this data together to provide a single, complete view of your customer. 

So why is a data schema important for a CDP? There are three main reasons: 

A data schema helps ensure that data are accurate and complete. 

2. A data schema makes it easier and faster for a CDP to process and analyze data. 

3. A data schema allows a CDP to offer advanced features, such as segmentation and message personalization.

In short, a data schema is essential to the operation of a CDP. Without a data schema, a CDP would not be able to provide any of the functions that make a CDP valuable to a company.

Data Schematic

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