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- NATEEVO begins a new stage of growth as a strategic pillar of the VASS@1BILLION plan.
NATEEVO begins a new stage of growth as a strategic pillar of the VASS@1BILLION plan.

NATEEVO, which was born with the ambition to lead digital transformation projects with a focus on customer experience through marketing and technology, begins a new stage as a key axis within the VASS@1BILLION growth plan, our acceleration strategy that aims to reach 1 billion euros in turnover by 2028.
This movement is part of a natural evolution of the organizational model of the company. VASSThe aim is to generate synergies between brands, teams and capabilities in order to offer the market an even more robust, coherent and transformational value proposition and maximize the value we offer our customers.
In this context, Daniel Infante assumes the role of Executive Director of the company, under the leadership of Miguel Angel Arizacurrent Managing Director of Iberia & South LATAM at VASS. Both will lead this new phase of international consolidation, reinforcing a structure that combines talent, strategic vision and integrated capabilities with a global operational focus.
As part of this transition, Pedro Latasawho has led NATEEVO during the last few years driving its growth and positioning, ends this professional stage to undertake new challenges. His contribution has been key in the development of the company's identity and its consolidation as a reference brand within the VASS ecosystem.

Since its founding, NATEEVO has had the ambition to lead the digital transformation of organizations through solutions that combine marketing, technology and creativity. Throughout its more than 20 years of experience, it has established itself as a benchmark in Iberia and Latin America, thanks to an end-to-end approach that encompasses strategy, experience design (UX/UI), marketing, data intelligence, branding, and technology.
This new stage consolidates NATEEVO's positioning as a strategic player within the VASS ecosystem, reinforcing its synergies to build a global offering of complete digital solutions capable of addressing any transformation and customer experience challenge on a global scale.
About NATEEVO
NATEEVO, a VASS Company, is a digital solutions company, integrated by a global team, that ideates, builds and grows custom solutions that drive value for its clients, through end-to-end capabilities: strategy, experience design (UX/UI), Marketing, technology, Data Intelligence, Branding & creativity.
Through its differential value proposition, "Digital Fullness", NATEEVO carries out digital transformation projects, from start to finish, combining business, marketing, technology and data capabilities.
NATEEVO is made up of a team of more than 400 multidisciplinary experts and operates in 26 countries. MAPFRE, MANOR, AVOLTA, KIMBERLY-KLARK, OXXO, AVIANCA, REPSOL, Parques Reunidos, Repsol, BBVA, Telefónica, ROCHE, FOX or Disney are some of the brands that trust NATEEVO.
About VASS
VASS is a global digital transformation company that puts organizations at the forefront of innovation, bringing together talent, knowledge and technology.
With our digital solutions, we accompany people and organizations around the world in their transition to the future. Our 5,000 experts in 26 countries in Europe, the Americas and Asia work alongside our customers, partners and key allies, offering high-level digital innovation solutions and services, facilitating the transformation and evolution of key sectors such as financial services and banking, retail, insurance, public administration, telecommunications and media, among others.
Our approach is based on mindful technology development, created to drive positive change and momentum in creating relevant opportunities for people and organizations through technology.