• CDP
• Data strategy

Probabilistic or deterministic data, which is better for customer information?

• Marketing Automation
• Customization

The consent challenge: How to win cross-channel consent without damaging the customer experience?

• CDP
• Data Monetization
• Customization

Known and unknown customer data: unification

• CDP
• Marketing Automation

The emergence of cookieless IDs

• Data strategy
• Customization

What is a Customer Centric Data Strategy?

• Marketing Automation
• Customization

Optimizing the customer journey for a better user experience

• Green Frontier

Why should a company be a B Company?

• Data strategy
• Marketing Automation
• Customization

Turn your customer-centric marketing automation strategy into a reality

• CDP
• Data Monetization
• Customization

What are CDPs used for in the telecommunications business?

• CDP
• Data strategy

How do you determine the success of your CDP implementation?

• Data Monetization

How to calculate Customer Lifetime Value (CLV) and increase your bottom line?

• Marketing Automation
• Customization

Personalization is about context

• Marketing Automation
• Marketing Cloud
• Martech
• Customization

What is marketing automation and why will it help your business succeed?

• Adtech
• Marketing Automation
• Marketing Cloud

How to create the next best offer in Marketing Automation

• Adtech
• Marketing Automation
• Marketing Cloud
• Customization

The Metaverse of Advertising: how VR is changing the business model