Replantear los píxeles de publicidad: desbloqueando el potencial completo de sus datos de clientes con la activación del lado del servidor

Advertising creatives are experts at impacting potential customers at the right time and in the right place. This is often achieved through online and in-app ads that are triggered by user action, such as clicking on a banner or opening an app. However, the impact of these ads can be limited if server-side activation (SAS) is not taken into account. 

Server-side activation is the integration of marketing and other customer data to personalize content and user experience. This allows advertising messages to be more relevant and effective, as they are targeted to a specific audience. In addition, server-side activation also provides the opportunity to measure the impact and ROI of ads, allowing for better optimization of advertising campaigns. 

While many companies already use server-side activation, many are not yet taking advantage of its full potential. This is where ad pixels come in. Pixels are small pieces of code that are placed on websites and applications to track user behavior. This data is collected and used to trigger the ad campaign, allowing for better targeting and personalization of messages. 

To get the most out of advertising pixels, it is important to integrate them with other marketing and customer data. In this way, a complete view of customers and their behaviors can be obtained, which will allow for better activation and optimization of advertising campaigns.