The business case for a CDP: how a customer data platform can help your core business

The collection and use of customer data has become critical to the success of companies in the digital economy. According to The Economist, 90% of the world's data has been generated in the last two years. With so much data available, how can a company make the most of it? 

The answer lies in a customer data platform (CDP). A CDP is a software solution that enables companies to collect, store, manage and activate their customer data in one place. This enables companies to deliver personalized and relevant customer experiences across all touch points. 

CDPs are emerging as an effective solution to help companies get the most out of their data. According to Gartner, 40% of enterprises worldwide will implement a CDP solution this year. 

A CDP can help your core business in several ways. First, it allows you to bring all your customer data together in one place. This gives you a complete, unified view of your customers, allowing you to offer them more personalized experiences. Second, a CDP helps you improve the effectiveness of your marketing campaigns. It allows you to activate your customer data based on your marketing objectives and by measuring the impact of your campaigns in real time. This allows you to adjust your campaigns to maximize ROI.

Finally, a CDP allows you to create new business opportunities by providing valuable insights about your customers. 

If you are looking for a way to improve your core business, a CDP may be the perfect solution.