Advertising in Walled Gardens with 1st Party Data
As the digital world continues to evolve, so do the ways in which companies can reach their target audiences. One of the most effective methods of advertising in recent years has been the use of walled gardens with 1st party data.
Walled gardens are online platforms that allow companies to control the environment in which their ads are seen. This means that companies can carefully select the websites and applications where their ads will appear, and can also collect first-party data from users of those platforms.
1st party data is data that is collected directly from users, rather than from third parties. This data is generally more accurate and reliable than third party data, as it is not subject to the same potential for bias.
The collection of 1st party data can be done in a variety of ways, such as through online surveys, registration forms, and cookies. Once a company has collected this data, it can use it to create targeted ads that are more likely to be seen by users who are interested in what they are offering.
Walled gardens with 1st party data are an effective way for companies to reach their target audience with targeted ads. By carefully selecting the platforms on which their ads will appear and collecting first-party data from users, companies can create ads that are more likely to be seen and used by potential customers.
