What are CDPs used for in the telecommunications business?
CDP's (Customer Data Platforms) are tools used in the telecommunications business with the objective of obtaining, analyzing and efficiently managing customer information. The information is obtained through various sources, such as social networks, email and the company's website.
The objective of using these platforms is to improve the customer experience, since insights can be obtained about their consumption habits and preferences. In this way, measures can be taken to improve the product or service offered, or to design more effective marketing campaigns.
Telecommunications companies are increasingly looking for solutions that allow them to better manage their customers' information. CDPs are one of the tools that are proving to be most effective in this regard.
