What will be the replacement for 3rd Party Cookies?

Cookies are a staple of online marketing, but the advent of GDPR has led many companies to look for alternatives to 3rd party cookies that are now prohibited under the new regulations.

So what will be the replacement for 3rd party cookies?

There are some options that companies are exploring:

One is to use first-party cookies, which are cookies set by the website the user is visiting. These cookies are not as effective as 3rd party cookies in terms of tracking users, but are still a viable option.

Another option is to use tracking pixels. These are small images that are embedded in web pages and can be used to track users even if they do not have cookies enabled. Tracking pixels are not as effective as cookies in terms of tracking users, but they are a more privacy-friendly option than cookies.

Finally, companies can use tracking scripts. These are scripts that are run by the website owner and can be used to track users even if they do not have cookies enabled. Tracking scripts are not as effective as cookies in terms of tracking users, but they are a more privacy-friendly option than cookies.

In conclusion, to replace 3rd party cookies, there are a few options that companies are exploring, including 1st party cookies, tracking pixels and tracking scripts.