Accessibility standards and principles
CONTEXT The relevance of accessibility in today's digital context
Digital accessibility has become a crucial aspect in today's world, where approximately 16% of the world's population suffers from some form of disability, according to the World Health Organization. If your company's digital channels are not accessible, a large percentage of users will not be able to access your products and services.
Implementing accessible solutions not only expands your potential market, but also improves the experience for all users, fosters innovation and reinforces corporate social responsibility.
Accessibility laws are changing...
- 2018: The Web Accessibility Directive came into force.
- 2020: Deadline for public websites to be accessible.
- 2021: Deadline for public mobile applications to be accessible.
- 2023: First penalties for non-compliance with WAD regulations.
- 2025: The European Accessibility Act comes into force for new websites and apps.
- 2030: The European Accessibility Act will enter into force.
Failure to comply with these regulations can result in significant financial penalties and damage to the company's reputation.
The challenge Complying with legislation and recognizing the social and economic value of inclusion
The main challenge is to ensure that all digital products and services are accessible to people with different types of disabilities. This involves complying with various regulations and guidelines such as WCAG, EN 301 549 and the European Accessibility Directive.
The complexity lies in maintaining accessibility while managing an ever-changing digital environment, where updates and new developments must consistently meet accessibility standards.
The directive by 2025 will be apply both a companies large like small, specifically those that supply products y services at the European Union:
- Information and communication technology (ICT): Computers and systems operatives.
- Self-service devices, like ATMs and terminals of payment.
- E-commerce: Online stores and platforms for trade electronic.
- Electronic books and related services: Books and its reading software.
- Telecommunications services.
- Transportation: Public transportation services, including tickets electronics y information services on transportation.
- Banking services: Banking and financial services, especially internet banking and online banking services and banking applications mobile.
- Audiovisual media: Services television broadcasting and other audiovisual content.
Results An accessible website
By implementing accessibility solutions, companies will not only comply with legislation, but will also make their website more accessible:
Accessibility has a positive impact on:
- Inclusiveness: Affordable designs make the technology usable by people with various disabilities, such as disabilities visual, auditory, motor or cognitive impairments.
- Legal and ethical framework: Many countries have laws and regulations that require websites and applications are accessible. Failure to may have legal consequences.
- Business: An accessible product reaches a wider audience, including women and children. people with disabilities, aging populations, and those with disabilities. using assistive technologies.
- SEO: Search engines favor web sites with content well-structured, alternate text for images and HTML semantic.
- Experience of use: Clear navigation, legible fonts and color contrast benefit everyone, not just people with disabilities. disabilities.
A GLOBAL SOLUTIONSolution #Digitalfullness
NATEEVO offers a comprehensive accessibility service with a service approach with End-To-End coverage, ranging from the initial analysis and audit to the development and implementation of the necessary improvements to comply with the regulations. In addition, we offer continuous monitoring, ensuring that your digital product complies with accessibility standards.
Services Accessibility Services
The phases of our service are detailed below:
Pre-audit
-. Some brands have several digital assets and documentation that need to be adapted to the new EU regulations. That is why we can perform a preliminary analysis of these digital channels and sort them according to impact, effort, visits... and other variables, to establish a work order that allows us to gradually adapt these channels of the organization.
Analysis
-. We carry out an audit of the channelThe company's main objective is to identify those errors that need to be solved in order to comply with the regulations.
Delivery
-. Current status report of the web site.
-. Comparison of the current state versus the desired future state.
-. Prioritized change roadmap.
-. Recommended actions including estimation of necessary changes.
Implementation and development
-. We cover the development and modification of the necessary changes, thanks to an expert team in accessibility and multidisciplnar: UX, UI, SEO, front, back... Regardless of the technology with which the portal or digital channel is developed: AEM, WordPress, Drupal, Magnolia... In this way we ensure not only to identify errors or improvements to be made, but we ensure to achieve the chosen WCAG standard.
-. We give recommendations on how the digital product or brand assets should work with accessibility in the future.
Follow-up:
-. We offer the possibility of continuous monitoring, on a monthly or bi-weekly basis, to verify progress and new challenges that have arisen.
-. Change management: optionally we can help the organization to know this regulation, through different trainings to the technical teams, so that they adopt in their day to day the different aspects to take into account. We include other providers with which the client works and/or agencies to align processes, governance models and teams involved, both internal marketing team and possible external contributors to the portal.
In addition, our constant monitoring and roadmap definition service includes:
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With our services, we not only help you comply with legal regulations, but we also accompany you in the process of obtaining accessibility certifications, ensuring that your company is recognized for its commitment to inclusion.
We invite you to schedule a personalized session and we can tell you more about our accessibility solutions.
