Loyalty: the key to your business growth
CONTEXTLoyalty: a vital strategy
Invertir en fidelización supone invertir en mejorar la reputación e imagen de marca, aumentar la satisfacción de los clientes y, por tanto, su lealtad y tiempo de permanencia en la compañía. Esto impacta directamente en el negocio.
Faced with increased competition, channel saturation, a cookieless world, rapid changes in user consumption patterns, and inefficient loyalty strategies, creating a good loyalty strategy is vital to reach an increasingly demanding consumer.
CHALLENGESustainable and sustained growth
Build and implement a strategy for loyalty that entails a real increase in the customer satisfaction and the consequent impact on the income statement of the company.
The competence The market is becoming increasingly intense and new players are appearing on the market, which means that consumers' options are multiplying exponentially. In this context, brands must not only focus on attracting new or more customers, but also on retaining valuable customers.
On the other hand, the cookiless, privacy, contactability and frequency policiesThe increasingly demanding nature of the market makes it more and more necessary for companies to obtain their own source of data in order to personalize the customer experience, make marketing campaigns more efficient, reduce costs and improve conversion rates, reduce the cost of acquisition, increase customer engagement and value, and reduce the abandonment rate. .... all of this is aimed at continuing to grow in a sustainable, sustained and efficient manner.
RESULTSImpact in numbers
- 75% from consumers have changed their purchasing habits and are more willing to switch brands
- There is more 60% likelihood of selling to an existing customer vs 5% a new customer
- The acquisition cost is multiplied by 7
- The already customers typically spend a 67% versus newcomers who have never bought from the brand before
- 50% from customers are more prone to try new products
These data reveal an undeniable truth: customer loyalty is a priceless asset and its construction is a strategic necessity for the long-term viability of any business.
In this context, the customer loyalty is not limited to the creation of rewards programs, but encompasses a wide range of holistic approach which involves a deep understanding of individual customer needs, expectations and preferences. The ability to adapt to changing market demands and deliver personalized experiences has become the key currency in today's economy, where loyalty is earned through authenticity and constant relevance.
A GLOBAL SOLUTIONSolution #Digitalfullness
At NATEEVO we are experts in developing tailored loyalty solutions, regardless of our clients' level of maturity in terms of loyalty strategies. We adapt, whether our customers already have an existing program or if they don't have one and want to create one or simply want to activate one. strategies to improve retention of its customers.
Our loyalty solution encompasses a holistic approach, which takes into account:
SERVICESFrom strategy to operation
Below are some of the services we offer and can work with:
Loyalty Hub De clientes a fanáticos de marca
Accede al contenido exclusivo que presentamos en Loyalty 4.0: de clientes a fanáticos de marca:
– Estudio exclusivo en el que podrás descubrir si las estrategias de fidelización actuales están respondiendo a las expectativas de los clientes.
– Vídeo completo del evento y de las ponencias con líderes expertos: Rocío Lara, Responsable de Comunicación y Estrategia en MAPFRE, Jorge Lluch, Global Consumer Engagement & Loyalty Director en adidas, Ignacio González-Posada, Director de Comercio y Retail en Mastercard, Kiko León, Customer Strategy & Operations Director en Decathlon, y María Torrecilla Ducás, Responsable de fidelización y multienergía B2C en Repsol.
– Presentación y recursos.
We invite you to schedule a personalized session and we can tell you more about the use cases that we have already developed and that are being a success.
