Omnichannel

Context A consistent customer experience

Customers are used to interacting with brands through multiple touch points, but there is nothing more frustrating for the user than a brand that fails to provide a omnichannel experience. At NATEEVO, we understand that the key to maximizing customer value lies in a well-defined and executed omni-channel strategy.

Solution The NATEEVO omnichannel solution

Today's customers expect frictionless interaction with brands, regardless of the channel they choose to use at any given time. Whether it's through social media, email, the web, mobile app or even the physical store, the experience must be consistent and personalized.

Omni-channel is not limited to presence in different channels, but implies the orchestration of a unified experience where each interaction complements and enriches the previous one.

At NATEEVO we help brands to maximizing customer value through a comprehensive omnichannel strategy.

How do we do it?

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  Customer-centric approach

  We base our strategy on the customer experience, designing specific actions that adapt to their needs and preferences at each stage of their journey.

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  Orchestration of omnichannel campaigns

  We create and manage marketing campaigns that are executed consistently across all relevant audience channels, ensuring a unified message and a consistent brand experience.

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  Optimization of funnels and journeys:

  We design and optimize customer interaction flows across channels, ensuring a smooth and seamless experience, from initial acquisition to long-term loyalty.

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  Martech implementation and integration

  We implement and manage martech platforms such as Salesforce Marketing Cloud, Adobe Campaign, etc. integrating them with other tools within the client's martech ecosystem to obtain a holistic and unified view of each consumer.

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  Customer data integration:

  We unify data from various customer sources and marketing actions to build a 360-degree view of each user, allowing us to personalize interactions and offer relevant experiences.

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  Intelligent activation of customer data:

  We use the collected and unified data to trigger personalized campaigns and communications, delivering the right message at the right time and through the channel preferred by each customer.

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  Loyalty and long-term retention

  By implementing omnichannel strategies and tactics, we strengthen the loyalty of existing customers and maximize their value over time.

At NATEEVO, we are specialists in facilitating the transition of brands towards a model of Customer Omnichannel Marketing effective. We offer consulting, implementation and operational services, leveraging market-leading platforms such as Salesforce Marketing Cloud, Adobe Campaign and our own suite of NATEEVO Marketing Tools.

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