Beyond SEO

CONTEXT SEO: The need to be found

La competencia en los motores de búsqueda es cada vez mayor. Los resultados de pago dominan la pantalla, las nuevas tecnologías de inteligencia artificial facilitan el acceso a información de manera instantánea y las redes sociales se han convertido en buscadores alternativos. En este escenario, contar con una estrategia SEO efectiva es más crítico que nunca.

El objetivo del SEO sigue siendo el mismo: asegurar que una web esté presente en cualquier búsqueda relacionada con los intereses de los clientes potenciales de una marca.

El usuario ha cambiado: del clic al contexto

Hoy, las búsquedas ya no dependen solo de palabras clave. Dependen del contexto, del momento… y también del lugar. Aquí es donde la segmentación geográfica (GEO) se convierte en un refuerzo estratégico:

• Adapta los mensajes según ciudad o región.

• Potencia la relevancia local.

• Permite ofrecer experiencias más cercanas y personalizadas.

GEO no es un bloque adicional: es una capa clave dentro de una experiencia SEO moderna que conecta mejor con el usuario a lo largo de su journey.

SEO en la era de la IA: de buscar a conversar

El cambio más profundo no está solo en where busca el usuario, sino en how lo hace.

Con la llegada de la inteligencia artificial, el usuario ya no solo busca: conversa. Formula preguntas complejas, solicita comparaciones, pide recomendaciones completas y espera respuestas claras, inmediatas y adaptadas a su contexto.

Esto redefine el SEO:

• Ya no optimizamos únicamente para motores de búsqueda tradicionales.

• Ahora optimizamos para modelos de IA capaces de entender, interpretar y sintetizar información.

• La visibilidad depende de que la IA considere nuestro contenido como la mejor respuesta dentro de una conversación.

En nuestro HUB SEO x IA encontrarás recursos para comprender esta transición: un webinar sobre la evolución del modelo de búsqueda, una presentación con insights clave, una infografía comparativa entre el SEO pre y post IA, y blogs con nuevas oportunidades estratégicas.

The challenge SEO traffic should be the user's guide through the funnel

SEO is a strategy that should aim to guide the user through the buying process, i.e., it should not focus on capturing users in the stages and transnationals, but should focus on being present throughout the user's buying process.

SEO must be present from the earliest stages of the purchase process and accompany the user in the following stages until the conversion stage is reached. This presence from the beginning will help to create a feeling of trust and closeness with the brand that will make that, at the moment of decision, our brand will be the one in their "top of mind" because we have accompanied them throughout the purchase process.

Results SEO in numbers

• Organic traffic accounts for 53% of total website traffic.
• The 97% of web experiences start in a search engine.
• People's 75% never gets past the first page of Google.
• 69% of users would buy from a website that answers their questions.

A GLOBAL SOLUTIONSolution #Digitalfullness

We do not conceive SEO as an isolated discipline, but as part of something bigger. From SEO we always work hand in hand with the different teams involved in the operation of a website and its communication strategy (UX, UI, Analytics, Paid Campaign Managers, Marketing, Backend, Frontend, etc.) looking for the best results for the overall business. We work from innovation, adapting to new market trends and tools.

From NATEEVO we develop SEO solutions with a team of professionals with more than 10 years of experience working for big brands, different types of websites and always with great results.

Services SEO Services

Below are some of the organic positioning services we offer and can work with:

SEO Consulting

As a digital partner, NATEEVO looks for the formula that allows to achieve the best overall results, therefore with a monthly evolutionary service in which a Sr Consultant will participate, we will support the SEO positioning strategy aligned to the communication needs of a website.

This modality of work will allow us to have a profile dedicated to the project on a continuous basis, which will allow us to have a detailed knowledge of the website and its competitive environment in order to define an SEO strategy adapted to the characteristics of the website and the demands and needs of the market.

Audits

Detailed study of the current situation of the website in terms of SEO optimization by analyzing the factors relevant to Google's algorithm.

This analysis will look at compliance with various SEO requirements defined as good web building practices according to search engine guidelines, studies conducted by industry experts and the expertise of our SEO consultants.

Benchmark

We determine the current situation of direct and organic competitors in terms of technical-semantic optimization and their visibility on search engines.

The objective is to know what is the current SEO positioning of the website in search engines for the priority terms of your niche, detect positioning opportunities that are not being worked and determine what are the weak points of the competition to use them as a competitive advantage.

Content plans

From NATEEVO we help to improve the presence of the website for the different informational stages of the user and the amplification of the visibility of these contents.

For this purpose, we propose an evolutionary service in which we define a proposal of SEO content to conquer new niches defined after a keyword study, the definition of a calendar adapted to the seasonality and actuality of the sector, and the writing of SEO-optimized content.

Content curation

Analysis and proposals for improvement and SEO optimization of existing and new content based on the terms defined in the KW Research.

LinkBuilding

Improved site authority by optimizing, managing, controlling and acquiring external links from third party sites.

SEO Migrations

Any update to a website that involves modifications to the HTML, site architecture or modification of URLs can result in a significant loss of traffic and positioning.

Therefore, in any migration of a website there must be a planning to successfully execute the migration that does not have a negative impact on SEO, ensuring the stability of organic visibility and that in the medium / long term has a positive impact on search engine rankings.

SEO on YouTube

YouTube is the second most used search engine after Google and in turn ranks in Google's organic results.

From NATEEVO we provide support to help develop and enhance this channel for a greater impact on positioning in both Google and YouTube by optimizing the channel both in terms of information and the way in which the contents are structured and the analysis of compliance with best practices and implementation of corrective actions for the optimization of existing content.

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