Nearly one hundred customers activated with referral program
Nearly one hundred customers activated with referral program
A global energy company based in Europe that is involved in the production, exploration, refining, distribution and marketing of various energy sources, including oil, natural gas, electricity and renewable energies, has adopted an energy transition strategy, focusing increasingly on cleaner and more sustainable sources, such as solar, wind and biofuels.
Challenge
The company faced the challenge of a outdated loyalty programThe company's loyalty strategy needed to be reconceptualized. A comprehensive reconceptualization of its loyalty strategy was essential, combining a long-term vision with tactical actions of immediate impact to accelerate its implementation at the technical and operational levels.
Project
At 2023 we help this company to redesign your strategy from scratchaligning it with the company's values and with the needs of its customers. We also carry out a assessment technological evaluating different platforms that could support such a strategy. But since the implementation of the strategy had to be postponed due to internal issues, in 2024 we developed a tactical action plan to be executed, providing support in the entire process: decision of actions to be undertaken based on an impact-effort matrix, conceptualization of each initiative and planning of their execution. Some of the actions developed:
Referral Program: The company had an internal referral program, which we reinvented to relaunch.
Exclusive experiences: Initiative aimed at higher-value customers, offering them experiential prizes related to sports and culture, such as participation in events and sweepstakes.
New CustomerJourney of Loyalty: with 6 points of contact where the focus is on the real value to the customer of joining the program (program didactics, anniversary gifts, etc.).
Centralization of 14 different data sources among which are: Salesforce CRM, Marketing Cloud, affiliate platforms and media buying platforms.
All these actions are aimed at offering a comprehensive and global vision that allows them to optimize efforts, make decisions based on data and understand the relationship between sales and marketing from a centralized platform.
