Growth and monetization

Header_TVAzteca

TV Azteca,is a media conglomerate, one of the largest generators of Spanish-language content in the world.

It is one of the most important publishers in Mexico; it has several digital properties that it markets through direct and programmatic sales.

Impact and engagement through entertainment and content communication.

 

Challenge Header Bidding

It is a good strategy to boost the monetization of sites. The implementation of Header Bidding allows to optimize the inventory auction and maximize revenues.

Project15 months in 3 cycles:

  • Floor Price Analysis and Optimization
  • Header Bidding Integration
  • Programmatic Strategy
  • Dashboarding & KPI's
  • Knowledge transfer

Solution Sell Side
Implementation of Prebid
Strategic Support

General programmatic KPIs

  • Measurement of inventory performance, revenue and current status.
  • Google Data Studio

CTR and Viewability Benchmark

  • Visualization of KPI performance across TV Azteca's digital inventory
  • Google Data Studio

Brand Opportunities

  • Customer prospecting

Deal Health

  • Visualization of the activity of programmatic deals
  • Google Data Studio

Results

2xRevenue

+PrebidEnhance

4Dashboard
Decision making

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