The leap to addressable TV

Izzi is one of the most important telecommunications companies in Mexico. It provides mobile telephony, Internet and cable television services to individuals and companies. With a network of more than 30,000 kilometers of optical fiber and 77,000 kilometers of coaxial cable, it has coverage in Mexico City, the metropolitan area and more than 61 cities in the country.

Challenge Addressable TV changed the way a user is impacted by TV ads.

Izzi decided to evolve its commercial product in line with market trends and acquired Google Ad Manager to build an Addressable TV product. To achieve this I needed a expert and certified team for your delivery process, in an agile and effective way.

We generate audience segments based on the consumption and behavioral behavior of the universe of izzi users.

Project Sell Side
Ad Ops Manage Service
for Addressable TV

Commercial Proposal

• To encourage the purchase of inventory, as well as to raise awareness of the product, the development of ad hoc commercial proposals was key.

Campaign Optimization

• Our team of experts operates and optimizes the campaigns sold by the commercial team.

Dashboard Creation and Reporting

• The operation was complemented with a results reporting and dashboarding service for decision making and KPI compliance.

Solution

• Phase 1 (4 months): Implementation and Integration of Google Ad Manager to izzi's inventory for product launch.
• Phase 2 (12 months): Ad Ops Managed Service

Results