At NATEEVO, we helped a major automotive company comply with global privacy and data protection regulations by implementing NATEEVO's Source Data Preferences and Consent module. OneTrust.
This project aimed to standardize privacy governance across the company's web properties and mobile apps, optimizing data collection and ensuring compliance with regulations such as GDPR and LOPD.
Challenge Proactively addressing and complying with the changing landscape of various privacy regulations
One of the biggest challenges was to manage privacy compliance globally across all of the company's websites and applications, adapting a system that was already in place but had inconsistencies in managing cookie consents and preferences. In addition, it was crucial to ensure that the data collection logic was not affected by changes in scripts.
Project Implementation of OneTrust Source Data Preferences and Consent Module
Needs analysisWe perform an exhaustive analysis of the needs of the website and mobile applications, as well as benchmarking and competitive analysis.
Establishment of hierarchiesWe define a clear hierarchy for the management of organizations and accesses by brand and country.
Cookie settings: We set and categorize cookies through OneTrust for all of the company's digital properties, including iOS and Android apps.
Quality testsWe conduct rigorous testing to ensure regulatory compliance and effective implementation of legal compliance logic in all applications.
Results A strong contactability strategy
A unified customer view and increased privacy governance.
Optimization of digital marketing and legal department processes.
Reduced licensing costs and centralized privacy management.
Compliance with global regulations such as GDPR and CCPA.
A scalable project adaptable to new organizations and future expansions
