Real-time recommendation

Header_Marathon

Marathon Sports, an Ecuadorian company specializing in the manufacture and distribution of sports apparel and accessories, based in Quito, has become the most important supplier of clothing for the Ecuadorian national soccer team in its country. Since 2007, it has also dressed the Bolivian national soccer team, and has been the official supplier of the Peruvian national soccer team.

With more than four decades of experience in the industry, Marathon Sports has demonstrated its commitment to quality and innovation in the world of sports fashion, consolidating itself as a benchmark in the Ecuadorian market and extending its influence through partnerships with national teams and the offer of internationally recognized brands.

Challenge Establish a practice of autonomous use

Establish a standalone Salesforce Marketing Cloud Personalization usage practice within Marathon, in order to exploit its capabilities with the internal Marketing and eCommerce team, extending its functionality within Marathon sites. Peru, Ecuador, Bolivia and Chile.

In this way increase your lifetime value and your sales in the eCommerce web channel, by implementing an offer and content personalization tool.

Use CasesProduct recommendation

What have we done?

  • We generate a total of 60 product carousels throughout the e-commerce, with the intention of recommending the best products to each customer.

Why?

  • Generate real-time product recommendation capabilities of the site that could help increase purchase volume and/or average ticket


Benefits

  • Content updated in real time.
  • Product recommendation according to the affinity of each client.
  • Measuring the impact of recommendations

ProjectMarathon - Salesforce MC Personalization

  • Understanding audience needs of its main customers.
  • Offer related products to customers at the right time by customizing the website.
  • Unify customer profile from identity management across multiple systems.
  • Personalization campaign optimization methodology and ROI analysis.

Results What we have achieved:

  • Increased attributed AOV on custom carousels by an average of 3 to 4% per region.

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