Xcaret Group has established itself as a leading company in sustainable and socially responsible tourism recreation, capable of responding to the needs of more than 6 million tourists who visit the Mexican Caribbean each year. This great family comprises very complete products, integrated to offer the best entertainment, fun and unique experiences surrounded by the cultural, archaeological and natural wealth of this country.
Project
Centralization of 14 different data sources including: Salesforce CRM, Marketing Cloud, affiliate platforms and media buying platforms.
Objective: to obtain a complete and global vision that will help them to optimize efforts and facilitate data-driven decision making.
Understand the sales and marketing relationship from a central platform.
Results
Complete overview of the impact of digital marketing on the business for corporate executive roles.
Operational perspectives to optimize efforts in each of the digital channels.
Development of automatic Intelligent Insights to facilitate decision making.
Positioning within the Salesforce ecosystem as a top partner for Datorama.
