Boosting Telepizza's branding in paid media and optimizing its CRM

In a highly competitive marketplace, a brand must ensure that its visual identity consistent across all channels and to maintain effective and personalized communication with customers in order to fostering loyalty and improve the user experience.

Telepizzaone of the most recognized brands in the fast food sector, faced the challenge of adapting its image and messaging to a constantly evolving digital ecosystem and, in addition, to improve the user experience through the management of its CRM, which had an obsolete email marketing structure.

To do this, it needed to optimize its presence in paid media, ensure consistency in its advertising campaigns, and restore and optimize its digital strategyintegrating an efficient and scalable system through Salesforce Marketing Cloud.

Challenge Adapting a powerful Key Visual and creating a CRM strategy

In 2024, the brand needed to adapt and/or create a Key Visual (KV) master for various formats and channels to ensure consistency with its brand identity and coherence of its branding in paid media.

In addition, it needed to restore and optimize its digital strategy by integrating an efficient and scalable system through Salesforce Marketing Cloud, to make it possible to schedule mass mailings through the tool without damaging the reputation of the IP and launch its new MiTelepi Loyalty Plan.

Project Reinforce Telepizza's identity and achieve a 360º vision of the customer.

At NATEEVO we helped Telepizza adapt key static and dynamic digital advertising pieces for platforms such as Meta, Display, Programmatic and Spotify, as well as Brand Days on different pages, ensuring that each piece of content maintained brand consistency and, at the same time, met performance objectives. In this way, each campaign reinforces the brand's visual and communicative identity.

To achieve a 360º vision of the customer through CRM management, we work on:

1. Email Marketing: Optimization of the email marketing infrastructure and the implementation of a more effective strategy.
2. Scheduled mass mailings: IP restoration and scheduled mass mailings without affecting brand reputation.
3. Segmentation: Implementation of a communication plan in Salesforce Marketing Cloud segmented according to user behavior, supporting the launch of the MiTelepi Loyalty Plan, as well as the amplification of national campaigns such as Family Days or Martes Locos.
4. Push Notifications: Design of an integration strategy with the Salesforce ecosystem, allowing a 360º view of the customer and a more personalized communication from the moment an order is placed to the personalization of future interactions through email and push notifications.

With this CRM and email marketing strategy, each brand interaction with the user generates greater trust and engagement, fostering long-term valuable relationships and creating a real connection.

Results Thanks to the adaptation of the Key Visual:

• • Optimize Telepizza's presence in paid media, guaranteeing visual and communicative coherence in all its campaigns.
  • Increase brand impact on digital platforms by adapting content to various formats and channels.

Thanks to CRM optimization:

• Implement a new complementary channel to email: Push Notifications.