What's Happening Sports

Twitter is a free social messaging tool that allows users to stay connected through short text messages. It posts thoughts, observations and comings and goings during the day.

Challenge Creation of a new communication format based on infotainment

The pandemic emptied the stadiums, but it turned Twitter in a privileged place for fans to gather and continue to share their passion.

Twitter has become the new stadium, a perfect territory for the brands get connect with your audience through AmplifyTwitter's new sponsorship system.

How to communicate this new paradigm? With Twitter What's Happening Sportsa digital event that breaks away from traditional formats for reach brands in a novel and attractive way.

A high-level production which involves the creation of a new communication format based on the infotainment: information and entertainment the same program, with a top-notch presenter like Danae Boronat and some of the most important talents and influencers The event was attended by some of the most renowned athletes in the world of sports such as Ona Carbonell, Mr. Chip and Olympic medalist Javier Fernandez, among others.

ProjectA unique event created to introduce advertisers to the possibilities that Twitter Amplify offers to meet their marketing objectives.

The customer's relationship with this new digital solution started when he received an SMS customized with an offer to renew his mobile device. From there, he accessed the product offer landing pagewhere the whole transactional process that we defined and designed, at UX/UI level, in NATEEVO began.

We start with research activitiesanalyzing trends y segmenting profiles of users for better define visual and textual impacts we had to offer during the process.

After having clear insights, we started the whole process. user experience design process (UX) and user interface (UI) design:

• Definition of navigation flows
• Atomic definition of elements and components
• Wireframe development
• Definition of line of sight
• High fidelity visual design
• Interactive prototypes

Results Average of 9 points in NPS

The day of issuance, What's Happening Sports managed to join the Twitter conversation with more than 200 guestsThe event was attended by journalists, brands, media and professionals from the world of marketing and advertising.

The hosts and guests helped to make the content we presented attractive to the rest of the web surfers.

It was a project with a very positive and shared acceptancewhich received an average Net Promoter Score of 9 points from customers who attended the virtual event.