What technologies will replace DMP in a world without 3rd party cookies?

As digital marketing evolves, so must the technologies that support it. In light of recent changes in the way browsers handle third-party cookies, many marketers are wondering what will replace the DMP in a world without them.

There are a number of potential technologies that could play this role, each with its own advantages and disadvantages.

These are some of the most likely candidates:

1. Client-side data management platforms. These platforms allow marketers to collect and manage customer data directly on their own websites. This gives them more control over how data is collected and used, and makes it less likely to be shared with third parties.

2. Server-side data management platforms. These platforms work by collecting data from the server side, rather than the client side. This can be a more efficient way to manage data and also makes it less likely that browsers will block cookies.

3. Custom data management solutions. If none of the above options are right for your business, you may want to consider creating your own custom data management solution. This may be a more expensive option, but it can also give you greater control and flexibility.

Regardless of the technology you choose, make sure you can handle the challenges of a world without third-party cookies. Be prepared to adapt as the digital landscape continues to evolve.