Agentforce: Powering Customer Service with Salesforce
In our latest interview, we spoke with Daniel Santibañez, Data & Analytics Lead LATAM at NATEEVO, about Agenteforce, the new Salesforce platform powered by artificial intelligence. This tool promises to revolutionize the productivity of sales teams and deliver more personalized customer experiences.
What is Agentforce for and how do we apply it at NATEEVO?
Agentforce, as Salesforce CEO Marc Benioff defines it, represents the next big step in artificial intelligence: autonomous agents that not only interact with customers, but also make intelligent decisions and execute specific tasks to solve business problems. In Benioff's words, while generative AI has reached its moment of peak popularity, agents are the future of business productivity, bringing together the best of AI and the power of data.
From NATEEVOWe leverage Agentforce as part of our digital transformation strategy for our clients. This includes:
- Enable intelligent decisions in real time: Agents have access to unified profiles thanks to Data Cloud, enabling them to provide accurate, personalized and actionable recommendations at every interaction.
- Automate complex tasks: With features such as Prompt Builder and Model Builder, we configure agents to handle sales, customer service and marketing processes without manual intervention, optimizing operational efficiency.
- Focus on extra-strategic results: We design implementations that align agents with key objectives such as mass customization, reduced operating costs and increased average ticket.
- Make a significant competitive difference: We create more relevant interactions with customers, allowing them to improve the scalability and productivity of their teams, ensuring a sustained advantage in the market.
How does Agentforce help companies?
Agentforce helps companies automate processes, personalize interactions, and optimize results, especially when integrated with Salesforce Data Cloud. Thanks to this combination, agents work with unified, accurate and rich data in real time, significantly improving their productivity by automating repetitive tasks and allowing them to focus on strategic interactions. In addition, Data Cloud's unified customer profiles provide a complete view of history, behaviors and predictive data, enabling more relevant recommendations and personalized responses. This integration also drives business results by providing actionable insights for advanced upsell and cross-sell strategies, increasing conversions and average ticket. All this is done in a scalable and efficient way, thanks to the ability to work with up-to-date data and AI models within the same ecosystem.
"Agentforce, powered by Data Cloud, transforms the business operation by enabling real-time decisions based on authoritative data, ensuring consistent and scalable results in a competitive environment."
4. What services are offered related to Agentforce from Mexico?
From NATEEVO LATAM, we offer a comprehensive portfolio of services to maximize the impact of Agentforce within organizations. As a new strategic tool in the market, we work hand in hand with VASS to offer customized implementations, adapted to the specific needs of each client.
The services we offer include:
With these services, we not only help companies improve their operational efficiency, but also provide them with the necessary tools to digitally transform and differentiate themselves in the market, through a strategic and effective implementation of Agentforce and Salesforce Data Cloud.
