12 December 2024 - Publicado por NATEEVO

Agentforce: Powering Customer Service with Salesforce

In our latest interview, we spoke with Daniel Santibáñez, Data & Analytics Lead LATAM at NATEEVO, about Agenteforce, the new Salesforce platform powered by artificial intelligence. This tool promises to revolutionize the productivity of sales teams and offer more personalized experiences to customers.

What is Agentforce for and how do we apply it at NATEEVO? 

Agentforce, as Salesforce CEO Marc Benioff defines it, represents the next big step in artificial intelligence: autonomous agents that not only interact with customers, but also make intelligent decisions and execute specific tasks to solve business problems. In Benioff's words, while generative AI has reached its moment of peak popularity, agents are the future of business productivity, bringing together the best of AI and the power of data.

From NATEEVOWe leverage Agentforce as part of our digital transformation strategy for our clients. This includes:

  1. Enable intelligent decisions in real time: Agents have access to unified profiles thanks to Data Cloud, enabling them to provide accurate, personalized and actionable recommendations at every interaction.
  2. Automate complex tasks: With features such as Prompt Builder and Model Builder, we configure agents to handle sales, customer service and marketing processes without manual intervention, optimizing operational efficiency.
  3. Focus on strategic results: We design implementations that align agents with key objectives such as mass customization, reduced operating costs and increased average ticket.
  4. Make a significant competitive difference: We create more relevant interactions with customers, allowing them to improve the scalability and productivity of their teams, ensuring a sustained advantage in the market.


How does Agentforce help companies? 

Agentforce helps companies automate processes, personalize interactions, and optimize results, especially when integrated with Salesforce Data Cloud. Thanks to this combination, agents work with unified, accurate and rich data in real time, significantly improving their productivity by automating repetitive tasks and allowing them to focus on strategic interactions. In addition, Data Cloud's unified customer profiles provide a complete view of history, behaviors and predictive data, enabling more relevant recommendations and personalized responses. This integration also drives business results by providing actionable insights for advanced upsell and cross-sell strategies, increasing conversions and average ticket. All this is done in a scalable and efficient way, thanks to the ability to work with up-to-date data and AI models within the same ecosystem.


"Agentforce, powered by Data Cloud, transforms the business operation by enabling real-time decisions based on authoritative data, ensuring consistent and scalable results in a competitive environment."


4. What services are offered related to Agentforce from Mexico?

From NATEEVO LATAM, we offer a comprehensive portfolio of services to maximize the impact of Agentforce within organizations. As a strategic and new tool in the market, we work hand in hand with VASS to offer customized implementations, adapted to the specific needs of each client.

The services we offer include:

  • Customized implementation:

    We customize Agentforce and Salesforce Data Cloud for each industry and customer, ensuring seamless integration and maximizing business value right out of the box.

  • Advanced automation:

    We design autonomous agents for sales, customer service and marketing, using tools such as Prompt Builder and Model Builder to optimize workflows and improve efficiency.

  • Strategic consulting

    We create strategic use cases to align Agentforce with key objectives such as revenue growth, customer retention and experience improvement, driving metrics such as LTV and conversion.

  • Technology integration

    We integrate Agentforce with Salesforce and other systems, ensuring a continuous and efficient data flow through Data Cloud's Zero Copy architecture, with a scalable, flexible and secure infrastructure.

  • Support and training:

    We offer specialized training to our clients' internal teams, ensuring that they get the most out of Agentforce and optimize the ROI of their AI investments.

With these services, we not only help companies improve their operational efficiency, but also provide them with the necessary tools to digitally transform and differentiate themselves in the market, through a strategic and effective implementation of Agentforce and Salesforce Data Cloud.

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