• Adtech
• Data strategy

Advertising in Walled Gardens with 1st Party Data

• CDP
• Data strategy

Probabilistic or deterministic data, which is better for customer information?

• Data strategy
• Customization

What is a Customer Centric Data Strategy?

• Data strategy
• Marketing Automation
• Customization

Convierte tu estrategia de marketing automation centrada en el cliente en una realidad

• CDP
• Data strategy

How do you determine the success of your CDP implementation?

• Adtech
• Data strategy
• Marketing Automation
• Marketing Cloud

5 ways to secure your customer acquisition strategy

• Data strategy
• Martech
• Data Monetization

Differences in the value of 1st, 2nd and 3rd party data and their applications

• Adtech
• Data strategy
• Data Monetization
• Customization

What is Prebid and what are the best Prebid Wrappers?

• Data strategy
• Data Monetization

Why is performance management so important for media companies?

• Data strategy
• Customization

The challenge of executing a 1st party data strategy in the CPG industry

• Data strategy
• Marketing Automation
• Marketing Cloud

What is 2nd Party Data and why is it more important than ever?

• Data strategy
• Marketing Automation
• Marketing Cloud
• Customization

The use of marketing data to predict sales

• Data strategy
• Data Monetization

How retailers are becoming ad companies by monetizing customer data

• Data strategy
• Customization

How to build a 1st party data strategy in your organization?

• Data strategy
• Marketing Automation

Why is it important to have a Data Taxonomy to Structure your Marketing Campaigns for Maximum Effectiveness?