• Data Strategy
• Data strategy
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• Loyalty
• Marketing
• Martech
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Barceló Hotel Group: DES 2025 finalist with its Artificial Intelligence project

• Data Strategy
• Data strategy
• Marketing Cloud
• Martech

Conversational automation with AI and digital marketing

• Data Strategy
• Data strategy

The Growing Importance of 1PD for Marketing Strategies

• Data Strategy
• Data strategy
• Marketing Automation
• Customization

Introduction to Machine Learning, Models and Applications 

• Data strategy
• Data Monetization

Key metrics to analyze the user experience

• Data strategy
• Marketing Automation
• Customization

Introduction to generative AI for marketing 

• Data strategy
• Data Monetization

Importance of visualization for Big Data

• Data strategy
• Data Monetization

Introduction to UX data analysis 

• Data strategy
• Data Monetization

Google Ads basics and how to get the most out of the platform

• Data strategy
• Marketing Automation
• Data Monetization

Media mix modeling: Using AI to optimize media buying

• Data strategy
• Data Monetization

How to design interactive data visualizations 

• Data strategy
• Data Monetization

Optimizing your database to extract maximum value from your data 

• Data strategy
• Data Monetization

Using A.I. to interpret large data sets in market analysis 

• Data strategy
• Marketing Automation
• Customization

AI to predict customer behavior 

• Data strategy
• Data Monetization

AI to optimize media investment