Marketing archivos

Un hombre trajeado habla y gesticula durante una presentación sobre Acciones Brand2Brand de manera ágil ante un público sentado en una sala de conferencias moderna y bien iluminada con grandes ventanales y un proyector montado en el techo.

Real-Time Marketing 2026: IA, loyalty always on y creatividad en la nueva era digital

Un grupo de personas se sienta frente a dos presentadores en la parte delantera de una moderna sala de reuniones de oficina, donde se está debatiendo sobre IA como copiloto en marketing. Unas paredes de cristal numeradas y un proyector en la parte superior crean un ambiente profesional y atento.

Dreamforce 2025: novedades de Salesforce Data 360, Marketing Cloud Next y Agentforce

Un equipo de boxes futurista con trajes resplandecientes atiende un coche de carreras de alta tecnología, con superposiciones digitales que ilustran la inteligencia artificial, la base de datos y la puesta a punto de motores híbridos, explorando contrastes como UX asiático frente a UX latinoamericano en un garaje iluminado con neón.

El Marketing de la Inteligencia Aumentada: por qué tu equipo necesita copilotos, no solo herramientas

En la Conferencia STHLM Xperience 2025 con NATEEVO, un público heterogéneo se sienta en un moderno recinto interior frente a un escenario en el que dos ponentes están de pie cerca de una gran pantalla con una presentación en color. Al fondo se ven altas ventanas y paredes de ladrillo.

STHLM Xperience Conference 2025: Innovación que conecta

Modern interior space with sculpted, flowing white walls and ceilings reminiscent of sand dunes; glass storefronts, mannequins and small green trees are visible. Natural light floods in from above. Get to know our Loyalty Hub in this unique setting.

The luxury sector is now sensory and immersive

A group of seven professionally dressed people stand inside, smiling at the camera. The setting with wooden floors, natural light and hanging green plants invites you to get to know our Loyalty Hub.

Loyalty Experience-Madrid Summit 2025, from transaction to emotional connection

A warrior in ancient armor and a woman in a flowing gown hold a spear and a flower, respectively, hovering in front of digital charts and graphs displaying data and metrics.

Las campañas son de Marte, los clientes son de Venus (métricas)- Parte 1

Two people wearing virtual reality headsets rest on fluffy clouds, smiling and reaching out as if interacting with something in the air - immersed in The Experience Economy: from product to unforgettable memory - against a backdrop of treetops.

The Experience Economy: From product to unforgettable memories

Wooden figures and spheres are placed on a beige surface with black lines and arrows, illustrating a network or organizational structure that reflects From CRO to CJO: the evolution of customer experience optimization.

From CRO to CJO: the evolution of customer experience optimization

A bespectacled woman is sitting at a desk using a computer, with lines of code digitally overlaid in front of her, suggesting that she is exploring "Build vs. Buy: the complete guide to digital transformation" in software development.

Marketing

Buy vs. build: Which strategy is better for your company?

A woman with long, wavy hair in a bright pink blouse smiles as she scans straw hats in a colorful souvenir store, a reflection of Mexico's customer experience with artificial intelligence and omnichannel.

AI, Hyperpersonalization and Omnichannel: Keys to transforming the customer experience in Mexico

A person extends cupped hands under a floating search bar graph, with an AI icon and a human head on top, symbolizing SEO in the age of AI: Myths and Realities in Digital Search and Artificial Intelligence Concepts.

Marketing

SEO in the age of AI: myths, realities and what really works

A collage of four vertical panels captures the essence of The New Energy Consumer: a serious man in the foreground, a smiling woman shielding her face, a happy couple embracing, and a woman in red looking askance out of the corner of her eye. Trend HUB logo at lower right.

Marketing

The new energy consumer: protagonist of change, but tired and increasingly demanding

agentforce in the financial sector

Freelance agents: The future of financial marketing

computer with ecommerce

Make personalization the key to your digital experience with Personyze

GEO