Barceló Hotel Group: DES 2025 finalist with its Artificial Intelligence project

This week, Malaga will become the epicenter of technological innovation with a new edition of the Digital Enterprise Show (DES 2025)and since NATEEVO We are very proud to be part of this great international event that brings together leaders of the industry, technology and digital transformation.

Our presence at DES is not only an opportunity to share knowledge and connect with the digital ecosystem, but also a reason to celebrate: Barceló Hotel Group, one of our major clients since 2022, has been selected as a finalist in the "Best Digital Transformation Enterprise" category thanks to its 'Select, Click & Go' project, an ambitious Generative Artificial Intelligence project developed in collaboration with our team.

Generative AI at the service of Marketing

Our project with Barceló represents a real turning point in the way email marketing campaigns are conceived and executed on a global scale. Leveraging the capabilities of the Salesforce Marketing Cloud, NATEEVO has helped Barceló Hotel Group to integrate a Generative AI solution own that allows:

1. Accelerate time-to-market of the campaign at a global level.
2. Expanding international coverage in previously unexplored markets and events.
3. Hyper-personalize messages through predictive models.
4. Optimize costs and improve engagement with users.

A presence with impact

To be present in DES 2025 as an active part of a finalist project reinforces our commitment to real, measurable and scalable digital transformation. In an increasingly demanding environment, NATEEVO is committed to technological solutions that not only innovate, but also generate tangible impact on business and brand. We continue to accompany our clients with vision, technology and strategy. And this recognition is just the beginning.