Transform your loyalty strategy with "Loyalty 4.0: From customers to brand fans".

The 10/10 a las 09:30 horas, we invite you to an exclusive event at our offices in Madrid: "Loyalty 4.0: From customers to brand fans". An event to discover how artificial intelligence (AI), blockchain, and data-driven personalization are transforming the loyalty strategies.

Prominent leaders of major international brands, such as Mastercard, REPSOL, Mapfre, Decathlon... will participate in a round table to share their experiences in building the loyalty strategies of the future.

In addition, from NATEEVO we will analyze the latest trends in loyalty strategies n and we will present a exclusive study on the habits and uses of loyalty programs by consumers.

Check out the agenda and don't miss the experts invited to Loyalty:

During the welcome and introductionWe will have our CEO, Pedro Latasa, in charge of kicking off this exclusive event to learn about the latest trends and the best success stories of loyalty strategies.

We'll get into the subject by talking about how gamification, data-driven personalization, artificial intelligences and the use of blockchain can help brands adapt from the hands of Silvia Barrocal, Strategy & Value Director en NATEEVO. Además, contaremos con Rocio Lara, responsable de Comunicación y Estrategia en MAPFRE, para conocer el caso de éxito de Club MAPFRE.

Subsequently, Charity BallesterStrategy Director, and Laura GarciaLoyalty Specialist, will present a first-of-its-kind study in which we will analyze whether current loyalty strategies are meeting customer expectations and discuss success metrics, areas for improvement and how companies can adjust their strategies to maximize customer retention.

We will continue with this approach at the roundtable together with Jorge Lluch, Global Consumer Engagement & Loyalty Director en Adidas, Ignacio González Posada, Director de Comercio y Retail en Mastercard, Kiko León, Customer Strategy & Operations Director en Decathlon España, y María Torrecilla Ducás, Responsable de fidelización y Multienergía B2C en REPSOLThe event will be attended by a panel of experts, who will share their experiences and loyalty strategies and will answer questions from the attendees.

Don't miss this exclusive event and take your loyalty strategy to the next level.

Find out all the information about the event and register for the event a here.