• Data strategy
• Customization

The challenge of executing a 1st party data strategy in the CPG industry

• Data strategy
• Marketing Automation
• Marketing Cloud

What is 2nd Party Data and why is it more important than ever?

• Data strategy
• Marketing Automation
• Marketing Cloud
• Customization

The use of marketing data to predict sales

• Marketing Automation
• Marketing Cloud

Basic concepts Omnichannel content personalization

• CDP
• Marketing Automation
• Marketing Cloud
• Martech

Differences and similarities between marketing data platforms; CDP, CRM and DMP

• Data strategy
• Data Monetization

How retailers are becoming ad companies by monetizing customer data

• Data strategy
• Customization

How to build a 1st party data strategy in your organization?

• Data strategy
• Marketing Automation

Why is it important to have a Data Taxonomy to Structure your Marketing Campaigns for Maximum Effectiveness?

• Data strategy
• Marketing Automation

The rise of advanced advertising attribution models

• Data Monetization
• Data Strategy
• Marketing Automation
• Marketing Cloud

Data monetization goes beyond Selling Data

• Data strategy
• Marketing Automation
• Marketing Cloud
• Data Monetization

Data monetization goes beyond the sale of data