The emergence of cookieless IDs
For as long as the web has been in use, user tracking has been a major concern for marketers. The ability to track users through cookies has allowed marketers to run very effective marketing campaigns, but this is about to change.
With the rise of browser technology, users now have the ability to block tracking cookies, making it difficult to track users on the web. This has led to a new tracking method called ID's cookieless.
Cookieless IDs are unique identifiers that are assigned to users that do not allow cookie tracking. These IDs can be used to track user behavior on the web, allowing marketers to tailor their campaigns accordingly.
Although cookieless IDs are an effective solution for tracking users, there are still some challenges.
First, they require a higher level of technology, which can make them more expensive to implement. In addition, because they are relatively new, standards for their use have not yet been established, which can make them difficult to implement at the enterprise level.
Despite these challenges, they are an effective solution for tracking users on the web and will surely become an indispensable tool for marketers in the near future.
