Why is performance management so important for media companies?

Media companies are always looking for ways to increase their yield, i.e. the amount of revenue they generate per unit of inventory.

Yield management is one of the most important tools at your disposal; it refers to the process of optimizing the use of limited resources, such as inventory or seats on a flight, to generate more revenue. It is used by hotels, airlines and other companies that have a limited supply of products or services.

Media companies use this process to price their inventory and allocate it to the most profitable channels. Also, to manage demand by adjusting inventory availability. 

Performance management is essential for media companies because it helps them: 

- Maximize revenue from each unit of inventory 

- Allocating inventory to the most profitable channels 

- Manage demand by adjusting inventory availability. 

In this way, media companies can ensure that they are making the most of their limited resources.