Thinking about gamifying your business?
Already in 2012Gartner predicted that gamification will become a key trend in the coming years, and that 70% of the leading technology companies will use it. to improve efficiency and employee motivation. And so it was. At 2018, it was confirmed that gamification had become an emerging trend, already consolidated in the business world.and highlighting its growing importance in areas of skills development, innovation and digital transformation.
But... what is gamification? It is nothing more (and nothing less) than a technique that transfers the mechanics of games to other "non-game" environments or settingsfor example, to the field of businesshealth, health, education... thus achieving:
-. Increase the motivation, interest and commitment of the person who performs it.
-. Helping companies achieve specific objectives
The activation of a gamification campaign on a website or mobile application can increase user interaction with the content by up to 70%!
Today, companies are using gamification in a much more natural and integrated way than 10 years ago. The main fields in which companies are applying gamification are:
-. Training and development of soft skills
-. Internal communication
-. Marketing
-. Monitoring of indicators and objectives
-. Innovation
Benefits But why apply gamification in business?
From the inside out...
- Increases interest and alertness level
- Improves attitude and disposition
- Decreases the learning curve
- Increases long-term retention of information
- Increases the likelihood of future recurrence of the activity
- Decreases stress levels associated with the task
- Creates added value
And for the company's users/customers:
- Improve engagement
- Improved user satisfaction
- Improve web positioning
- More effective and efficient communication
- Allows us to test new products or services
- And you can give us free publicity
When considering the implementation of a new gamification strategyIn NATEEVO, it is crucial to first understand the objectives pursued, immerse yourself in the business and its audiences and 'look outside' to take into account the trends in the sector, in addition to combining that strategy with a suitable communication plan. And in this of defining strategies to then activate and even operate, measure and optimize, in NATEEVO we are experts.
Case Study Havaianas
From NATEEVO, we carried out the implementation and operation of a prize roulette with which we have helped Havaianas to:
- Increasing engagement through gamification strategies
- Increasing sales through discount codes
- And to achieve new records
