When we talk about e-retail, we refer to the sale of retail goods and services over the Internet by retail companies to end consumers.
E-retail has experienced significant growth in recent decades, driven by factors such as convenience for consumers, a wide selection of products, competitive pricing and flexible delivery options. Retailers have increasingly adopting e-commerce as an integral part of its sales strategyinvesting in online platforms, user experience optimization, digital marketing, and logistics. to meet the demands of a constantly evolving market.
It applies to any retail concept and any vertical (FMCG, fashion, beauty, supermarkets, wine & spirits, pets, pharmacy and parapharmacy, toys, electronics, etc.).
Every day, we are exposed to a multitude of advertising impacts, in the different channels through which we interact. In an increasingly multichannel world, brands need to stand out in other environments, creating a synergy between the digital and physical worlds and between the B2B and B2C worlds.
Boosting the direct-to-consumer (D2C) channel
Supporting brands in their own eCommerce concepts and in the management of Marketplaces.
Supporting B2B channels
Support to brands in the relationship with their customers E-Retailers: Customers of their commercial channels that have an online store.
Supporting the entire chain: B2B2C
Strategy that allows brands to activate the end customer, through B2B channels, such as: e-commerce of E-Retailers.
Data source: Ecodify
From NATEEVO we offer a solution, not only focused on the digital environment, but we also enhance a holistic vision, where the physical and digital plane are a conjunction and they have to be part of that differential experience that the brand wants to offer to the consumer. In this way, we work on all the touch points to create a coherent experience on both physical and digital levels.
Measuring: as a basis for strategy planning
Branding: We take care of the presence of the brand and its products.
At the Retail media level: commercial agreements now have a digital presence, which must be taken care of:
At the Data level: Data becomes the key to negotiation
At the commercial level: We promote the incremental sales provided by the digital channel.
Retail media
Within E-retail, we also cover Retail media solutions, where retailers have the ability to monetize their digital assets, such as websites, mobile apps and e-commerce platforms, by allowing advertisers to pay for visibility and promotion of their products or services within these spaces.
This is why more and more brands are betting on having greater visibility in this type of advertising space. This can include ads on web pages, promotional emails, prominent placements in mobile applications, among other advertising formats.
For retailers, retail media not only represents a new source of revenue, but also allows them to improve relevance and customization The company is able to use purchase behavior data to more effectively target advertisements to its customers.
We invite you to schedule a personalized session and we can tell you more about the use cases that we have already developed and that are being a success.
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Real-time recommendations to increase user purchases.
Unified customer insight and channel orchestration to deliver the next best action or offer.
