E-Retail: omnichannel vision
CONTEXTE-Retail: Omnichannel Destination
When we talk about e-retail, we refer to the sale of retail goods and services over the Internet by retail companies to end consumers.
E-retail has experienced significant growth in recent decades, driven by factors such as convenience for consumers, a wide selection of products, competitive pricing and flexible delivery options. Retailers have increasingly adopting e-commerce as an integral part of its sales strategyinvesting in online platforms, user experience optimization, digital marketing, and logistics. to meet the demands of a constantly evolving market.
It applies to any retail concept and any vertical (FMCG, fashion, beauty, supermarkets, wine & spirits, pets, pharmacy and parapharmacy, toys, electronics, etc...).
CHALLENGEBuilding competitive brands in a multi-channel, multi-impact environment
Every day, we are exposed to a multitude of advertising impacts, in the different channels through which we interact. In an increasingly multichannel world, brands need to stand out in other environments, creating a synergy between the digital and physical world and between the B2B and B2C worlds.
Boosting the direct-to-consumer (D2C) channel
Supporting brands in their own eCommerce concepts and in the management of Marketplaces.
- Creation of online stores for brands.
- Advice, strategic support and management of existing online stores.
- Creation of branded environments in MARKETPLACES (Amazon, Miravia, specialized ecommerces of different verticals, etc).
Supporting B2B channels
Support to brands in the relationship with their customers E-Retailers: Customers of their commercial channels that have an online store.
- Brand presence and perfect digital activation of digital product at the assortment level, categorization, positioning (organic and search results) and product sheets.
- Shop in Shop and Landing Pages.
- Marketplaces.
Supporting the entire chain: B2B2C
Strategy that allows brands to activate the end customer, through B2B channels, such as: e-commerce of E-Retailers.
- E-Trade MK Digital: Strategic support in the negotiation of digital items in the trade agreement.
- Retail Media: Online Point of Sale Digital Promotions Campaigns.
SolutionWe cover E2E: Branding, retail media, data and commercial strategy.
From NATEEVO we offer a solution, not only focused on the digital environment, but we also enhance a holistic vision, where the physical and digital plane are a conjunction and they have to be part of that differential experience that the brand wants to offer to the consumer. In this way, we work on all the touch points to create a coherent experience on both physical and digital levels.
Branding: We take care of the presence of the brand and its products.
- Brand presence as a sign of identity at all levels.
- Execution and safeguarding of the Digital DNA of brands in their ecommerce environments.
- Brand operation in Marketplaces & E-retailers.
- Multiproduct Page (organic and Search)
- Product sheet.
- Shop in Shop.
- Landing Pages.
At the Retail media level: commercial agreements now have a digital presence, which must be taken care of:
- Online games that defend the manufacturer's brand against the MDD.
- Omnichannel promotions.
- Exclusive Online Actions.
- REDEMPTION DATA.
- Data at the level of Impressions- Clicks- Sales.
- FUNDAMENTAL: Brands must request the unification of KPI's and attribution periods in order to understand the performance of actions at brand-retailer-platform-channel level.
Data level: Data becomes the key to negotiation
- The importance of data as a source of knowledge to better invest and optimize actions in the retailer environment.
- Business data: Nielsen and Kantar.
- Sales Datasharing: Include Datasharing as part of the Negotiation.
- Insistence to customers to share data that allows to see in isolation Online vs. Offline sales. Disaggregated data down to SKU level.
- Sales data of the Retail Media shares (what share of total online sales).
At the commercial level: We promote the incremental sales provided by the digital channel.
- How we activate the different levers that tilt the sale in our favor.
- We help brands to optimize their presence to help generate more sales in the channel.
Retail media
Within E-retail, we also cover Retail media solutions, where retailers have the ability to monetize their digital assets, such as websites, mobile apps and e-commerce platforms, by allowing advertisers to pay for visibility and promotion of their products or services within these spaces.
This is why more and more brands are betting on having greater visibility in this type of advertising space. This can include ads on web pages, promotional emails, prominent placements in mobile applications, among other advertising formats.
For retailers, retail media not only represents a new source of revenue, but also enables them to improve the relevance and personalization of advertising for their customers, as they can use shopping behavior data to target ads more effectively.
We invite you to schedule a personalized session and we can tell you more about the use cases that we have already developed and that are being a success.
