Experimentation and personalization: taking the omnichannel experience to the next level
Experimentation and personalization: taking the omnichannel experience to the next level
CONTEXT
At NATEEVO we have been applying conversion-based optimization (CRO) strategies for years, continuously improving the omnichannel user experience in order to maximize key KPIs. However, in our evolution alongside clients, we detect that many of them - especially those with complex technological environments - can go further.
Today, the real opportunity lies in integrate experimentation and customization at all points of user contact, beyond the website, i.e., to achieve a holistic, omnichannel and data-driven vision, able to enhance the customer experience in channels such as WhatsApp, email, app or web.
GROWTH OPPORTUNITY Connecting experiences for every type of customer
Every organization is at a different stage of digital maturity, so we've designed a scalable solution that adapts to where you are. Whatever your level, there's a way forward.
Key benefits of our Experimentation and Customization solution:
Increased conversion through more relevant experiences for each user.
Advanced segmentation and targetingbased on actual behavior.
Continuous improvement based on data thanks to A/B, multivariate or predictive testing.
Omnichannel personalizationSame consistent experience on web, email, app or call center.
Audience activation through CDP, DMP platforms or integrations with your current stack.
STRATEGY A three-level roadmap
In order to adapt our solution to the digital maturity of each client, we have three levels of implementation:
Entry Level - First steps in testing and customization
Ideal for companies that are just beginning to explore the world of A/B testing and are still offering the same content to all users.
Diagnosis of current experience.
Identification of UX improvement points.
Implementation of first A/B tests and basic segmentation.
Personalization by geolocation
At this level, companies can more than double their initial conversion rate.
Intermediate Level - Technology stack activation
For organizations with tools like Adobe Target that are not yet exploiting their full potential, they already perform segmentation based on business criteria and want to optimize their personalization using data and more refined testing.
Multivariate testing: beyond the button, we test layout, messages or journeys.
Personalization by behavior.
Activation of hearings with conditional rules.
Within this level, an increase in conversion as well as in order value can be observed.
Advanced Level - 1:1 customization and real-time data
For digitally mature companies with CDP platforms, API integrations and multiple tools in place that want to scale and automate their personalization through AI and real-time data.
Personalized experiences by user, channel and moment.
Predictive models applied to content and actions.
Real-time data synchronization between channels and platforms.
This level seeks to increase the profit per visitor and its lifetime value over time.
