Personalized experience

Header_Avianca

Avianca S.A. (Aerovías del Continente Americano S.A.), known as "avianca", is Colombia's largest airline. Owned by the British holding company Avianca Group, it is the flagship of a group of ten Latin American airlines operating as one.

Project

Martech managed service for e-commerce area

  • Management and operation of Marketing Automation for promotional and transactional communications
  • Administration and operation of a personalization platform to optimize the experience and sale of ancillaries.
  • Data source management for BI and Marketing Reporting
  • Strategic consulting for Digital Marketing

Results

  • Structuring the working model in Agile Pods & Hubs
  • Proposals for improvement and implementation in Customization, Functionality and Experience.
  • Improved collection and processing of sales and ancillary data to increase reliability to 99.9% (formerly 65%)

"The team's experience, knowledge and commitment is being instrumental in making a difference in our customer data strategy."

Robert Mulet, ecommerce Manager, Avianca

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