Universal Consent, reinforcing data protection measures
CONTEXT Transparent and secure management of personal data
In today's interconnected world, complying not only with the General Data Protection Regulation (GDPR), but also with various global data privacy regulations, is imperative for businesses. Our end-to-end service, powered by OneTrustis meticulously designed to streamline and improve organizations' compliance efforts and establish a contactability strategy that works.
Countries around the world are actively developing their own privacy regulations, reflecting the global trend towards strengthening data protection measures. This dynamic global environment highlights the growing importance of a global and adaptive approach to privacy management.
Prioritizing transparency, accountability and user rights, at NATEEVO we guide our clients through the intricate process of aligning their data practices with the stringent requirements of GDPR and other applicable global regulations.
The challenge Comply with privacy regulations
Businesses have consents scattered throughout the company's different technology systems, making it difficult to establish a contactability strategy in line with the permissions given to us by the user in the different interactions. Proactively addressing and complying with the changing landscape of privacy regulations is crucial for all companies.
Companies have the consents scattered throughout the different technological systems of the company, which makes it difficult to establish a strategy of contactability according to the permissions that the user has been giving us in the different interactions.
Financial penalties related to privacy breaches or non-compliance with data protection regulations can have significant consequences for organizations. These penalties are usually imposed by regulatory authorities and are designed to encourage companies to prioritize the protection of personal data.
The severity of fines can vary depending on the nature and extent of the violation. For example, under the General Data Protection Regulation (GDPR), fines can amount to €20 million or 4% of global annual revenue, whichever is higher.
A GLOBAL SOLUTION Universal Consent
OneTrust Universal Consent and Preference Management offers a comprehensive solution to effectively manage user consent and preferences.
This system unifies consent data into a single platform, allowing companies to have a complete and accurate view of their customer profile. Unlike traditional consent management platforms (CMPs), which focus on anonymous consent (such as the use of cookies), Universal Consent encompasses both anonymous and known consent, capturing detailed, user-specific data that enables accurate and compliant personalization.
OneTrust offers a suite of services that include the capture, governance and synchronization of consents and preferences across multiple channels, such as websites, mobile apps and connected TV platforms:
- Cookie Consent: The "Cookie Consent" module of this platform is designed to help organizations manage user consent for the use of cookies on websites. It plays a crucial role in privacy compliance and ensures that organizations respect the privacy preferences of their users.
- Consent Management: Module designed to help organizations collect, manage and maintain user consent and privacy preferences, both on websites and applications and in CRM communications.
- Mobile App Consent: Helps organizations collect, manage and maintain user consent and privacy preferences in applications.
From initial asset exploration, legal requirement definitions, data touchpoint identification to strategic decision making, our OneTrust Governance and Implementation service covers a complete journey.
- Starting with meticulous preprocessing and development, we proceed to script execution, creation of legal templates and visualization of the Consent.
- Our approach extends to extensive testing and continuous feedback, ensuring a continuous cycle of improvement and maintenance.
This holistic process ensures the delivery of a robust Consent Management Platform, providing legal compliance to companies.
Services Universal Consent Services
At NATEEVO, we aim to be an extension of your team and offer a comprehensive approach to ensure that companies not only comply with privacy regulations, but also optimize consent conversion rates and build trust throughout the customer data lifecycle.
- Clickable prototypes: UI/UX prototypes to allow users to interact, test and provide feedback before development begins.
- Analytics & Reporting: OneTrust's Universal Consent module provides detailed analysis and reporting on user data and consent, enabling organizations to track consent rates, monitor compliance in different regions and generate reports that help ensure adherence to global privacy regulations as well as optimize consent rates.
- Organizational change management: Implementation and execution of organizational change management tactics to ensure adoption and support of new solutions, systems, processes and structures.
If you would like to learn more about our Universal Consent solution, we invite you to schedule a personalized session.
