AI as an enabler of digital personalization.

Loyalty 4.0: From Customers to Brand Fanatics

Date

10 October 2024

Hora

09:30 - 14:00 CET

LugarNATEEVO Offices : Av. de Europa, 1, Edificio B, Alcobendas, Madrid

Join us for this exclusive event in Madrid where we will explore how artificial intelligence (AI), blockchain and data-driven personalization are transforming loyalty strategies.

Prominent leaders of major international brands, such as REPSOL, MAPFRE, Decathlon, Mastercard... will participate in a round table to share their experiences in building the loyalty strategies of the future.

In addition, NATEEVO will present a exclusive study to find out if current loyalty strategies are meeting the expectations of the modern consumer.

Be part of this revolution and take your loyalty strategy to the next level.

There are no more places available!

Empieza en

2024-10-10 09:30:00

Agenda

09:30 | 10:00

Registration and welcome coffee

Reception at NATEEVO's offices.

10:00 | 10:15

Presentation of the event

Welcoming remarks by Pedro Latasa, CEO of NATEEVO.

10:15 | 10:30

Emerging trends in Loyalty

Silvia Barrocal, Strategy & Value Director at NATEEVO, will talk about the latest trends in loyalty strategies and topics such as gamification, data-driven personalization, artificial intelligence and the use of blockchain for loyalty. How can brands adapt to these new realities?

10:30 | 10:45

MAPFRE case study

Rocío Lara, head of Communication and Strategy at Club MAPFRE, tells us the keys to success that have led them to remain in the market for more than 25 years.

Black and white portrait of Rocío Lara with shoulder-length hair, wearing a white shirt, standing in front of a background with the word MAPFRE partially visible. She has a neutral expression.

Rocio Lara

Deputy Director of Clients: Communication and Strategy MAPFRE

10:45 | 11:15

Presentation of the Exclusive Study: "Are Current Loyalty Strategies Working?"

Presentation of an unpublished study that reveals whether current loyalty strategies are meeting customer expectations. Success metrics, areas for improvement and how companies can adjust their strategies to maximize customer retention will be discussed.

11:15 | 12:00

Round Table: How do great leaders approach the loyalty strategy of the future?

Find out from top professionals what challenges they have encountered in their loyalty strategy and how they have addressed them.

Black and white photograph of Jorge Lluch in a suit with a microphone in his hand, looking down and smiling, on a blurred background in which some leaves can be seen above.

Jorge Lluch

Global Consumer Engagement & Loyalty Director Adidas

Black and white portrait of Ignacio Gonzalez Posada, middle-aged Director of Commerce and Retail Mastercard with short hair, dressed in plaid shirt and blazer, seated and smiling slightly, looking at the camera within a circular frame.

Ignacio González-Posada

Director of Commerce and Retail Mastercard

Black and white portrait of dark haired Kiko Leon wearing a patterned shirt and blazer, standing in an interior with blurred windows and walls in the background.

Kiko León

Customer Strategy & Operations Director Decathlon

Black and white photograph of María Torrecilla Ducás with wavy hair, wearing a blazer and standing with her arms crossed, smiling at the camera. The background appears to be an office or modern interior.

María Torrecilla Ducás

Loyalty and Multienergy B2C Manager Repsol

12:00 | 14:00

Closing

Farewell cocktail

Loyalty: a vital strategy

Find out more about Loyalty

Investing in loyalty means investing in improving the reputation and brand image, increasing customer satisfaction and, therefore, their loyalty and time spent with the company.

Find out more about Loyalty

A laptop computer on a glass table displays a dashboard with charts and graphs, highlighting growth using line, bar and pie charts. A wooden door and a bookshelf are visible in the background.

  • A laptop computer on a glass table displays a dashboard with charts and graphs, highlighting growth using line, bar and pie charts. A wooden door and a bookshelf are visible in the background.
  • Two people sitting at a table, one with a pen in hand and signing a Universal Consent document while the other sits with hands clasped together. The focus is on the hands and the paperwork.
  • People seated around a wooden table with notebooks, coffee cups and papers, overlaid with abstract graphs of blank data, suggesting a discussion inspired by
  • A person uses a laptop with a futuristic transparent search bar and SEO-related icons projected onto the keyboard, symbolizing digital marketing and online search optimization.

"The success of Generation Z and Alpha brand loyalty will depend on the ability to turn interactions into experiences and customers into protagonists."

Jorge Lluch Global Loyalty Director Adidas

Speakers

Black and white photograph of Jorge Lluch in a suit with a microphone in his hand, looking down and smiling, on a blurred background in which some leaves can be seen above.

Jorge Lluch

Global Consumer Engagement & Loyalty Director

Adidas

Black and white portrait of Rocío Lara with shoulder-length hair, wearing a white shirt, standing in front of a background with the word MAPFRE partially visible. She has a neutral expression.

Rocio Lara

Deputy Director of Clients: Communication and Strategy

MAPFRE

Black and white portrait of Ignacio Gonzalez Posada, middle-aged Director of Commerce and Retail Mastercard with short hair, dressed in plaid shirt and blazer, seated and smiling slightly, looking at the camera within a circular frame.

Ignacio González-Posada

Director of Commerce and Retail

Mastercard

Black and white portrait of dark haired Kiko Leon wearing a patterned shirt and blazer, standing in an interior with blurred windows and walls in the background.

Kiko León

Customer Strategy & Operations Director

Decathlon

Black and white photograph of María Torrecilla Ducás with wavy hair, wearing a blazer and standing with her arms crossed, smiling at the camera. The background appears to be an office or modern interior.

María Torrecilla Ducás

Loyalty and Multienergy B2C Manager

Repsol

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