AI as an enabler of digital personalization.
Loyalty 4.0: From Customers to Brand Fanatics
10 October 2024
09:30 - 14:00 CET
NATEEVO Offices : Av. de Europa, 1, Edificio B, Alcobendas, Madrid
Join us for this exclusive event in Madrid where we will explore how artificial intelligence (AI), blockchain and data-driven personalization are transforming loyalty strategies.
Prominent leaders of major international brands, such as REPSOL, MAPFRE, Decathlon, Mastercard, etc., will participate in a round table to share their experiences in building the loyalty strategies of the future.
In addition, NATEEVO will present a exclusive study to find out if current loyalty strategies are meeting the expectations of the modern consumer.
Be part of this revolution and take your loyalty strategy to the next level.
Empieza en
October 10 2024 09:30:00
Agenda
09:30 | 10:00
Registration and welcome coffee
Reception at NATEEVO's offices.
10:00 | 10:15
Presentation of the event
Welcoming remarks by Pedro Latasa, CEO of NATEEVO.
10:15 | 10:30
Emerging trends in Loyalty
Silvia Barrocal, Strategy & Value Director at NATEEVO, will talk about the latest trends in loyalty strategies and topics such as gamification, data-driven personalization, artificial intelligence and the use of blockchain for loyalty. How can brands adapt to these new realities?
10:30 | 10:45
MAPFRE case study
Rocío Lara, head of Communication and Strategy at Club MAPFRE, tells us the keys to success that have led them to remain in the market for more than 25 years.
Rocio Lara
Communications and Strategy Manager MAPFRE
10:45 | 11:15
Presentation of the Exclusive Study: "Are Current Loyalty Strategies Working?"
Presentation of an unpublished study that reveals whether current loyalty strategies are meeting customer expectations. Success metrics, areas for improvement and how companies can adjust their strategies to maximize customer retention will be discussed.
11:15 | 12:00
Round Table: How do great leaders approach the loyalty strategy of the future?
Find out from top professionals what challenges they have encountered in their loyalty strategy and how they have addressed them.
Jorge Lluch
Global Consumer Engagement & Loyalty Director Adidas
Ignacio González-Posada
Director of Commerce and Retail Mastercard
Kiko León
Customer Strategy & Operations Director Decathlon
María Torrecilla Ducás
Loyalty and Multienergy B2C Manager Repsol
12:00 | 14:00
Closing
Farewell cocktail
Loyalty: a vital strategy
Find out more about Loyalty
Investing in loyalty means investing in improving the reputation and brand image, increasing customer satisfaction and, therefore, their loyalty and time spent with the company.
Speakers
Jorge Lluch
Global Consumer Engagement & Loyalty Director
Adidas
Rocio Lara
Communications and Strategy Manager
MAPFRE
Ignacio González-Posada
Director of Commerce and Retail
Mastercard
Kiko León
Customer Strategy & Operations Director
Decathlon
María Torrecilla Ducás
Loyalty and Multienergy B2C Manager
Repsol
"The success of Generation Z and Alpha brand loyalty will depend on the ability to turn interactions into experiences and customers into protagonists."
Jorge Lluch Global Loyalty Director Adidas