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Omni-Experience: smart connections with today's and 2030's consumers
Barcelona Finance Hub by Aticco | Pg. de Gràcia, 19, Ground Floor, Eixample, 08007 Barcelona
If you missed the event and want to relive the content of the session, click here. here. It explores how artificial intelligence, personalization and omnichannel redefine the way businesses create authentic connections with their customers. Through inspirational keynotes, live demonstrations and a panel discussion with industry leadersin this event we discovered:
✅ How the consumer will evolve by 2030 and what strategies to adopt to connect with an increasingly demanding customer.
✅ The power of artificial intelligence in the automation of campaigns and the creation of hyper-personalized experiences with tools such as Agentforce and Salesforce Marketing Cloud.
✅ The experiences of Barceló Hotel Group and PANGEA
Empieza en
2025-05-20 10:00:00
Agenda
10:00 | 10:30
Welcome and networking coffee
Welcome space to meet and connect with other professionals while enjoying a coffee before the start of the event.
Dolors Pou
Barcelona Office Director NATEEVO
10:30 | 10:45
Exploring the future: What will the customer look like in 2030?
Learn how consumers will evolve in the coming years and what challenges and opportunities this transformation will bring for companies. Discover the keys to anticipate and respond strategically to their expectations.
Dolors Pou
Barcelona Office Director NATEEVO
Enrique Cerrato
Marketing and Growth Consultant Salesforce
10:45 | 11:00
Intelligent connections: AI as an enabler of experiences
Build valuable, hyper-personalized and automated relationships with tools such as Salesforce Marketing Cloud. In addition, explore how artificial intelligence can power personalization and automation in customer interactions through Agentforce.
Francisco Boal
Senior Account Executive Salesforce Marketing Cloud
11:00 | 11:20
Barceló Hotel Group | How to successfully scale digital customer relationships through AI
Discover how Barceló Hotel Group uses AI to boost its performance campaigns within the marketing automation stack and achieve a hyper-personalization model, which is enabling it to prepare to generate new customer value propositions.
André Rijo
Global Head of CRM & Customer Intelligence Barceló Hotel Group
Alberto Martinez
Travel & Hospitality Solution Architect NATEEVO
11:20 | 12:00
Autonomous agents in the creation of campaigns
Watch Agentforce in action in a real customer case, where the agent creates automated marketing campaigns autonomously, demonstrating how artificial intelligence optimizes the efficiency and effectiveness of engagement strategies.
Guillermo Landrove
Global Go-to-Market Leader NATEEVO
12:00 | 12:30
Brunch & Networking
Time to recharge your batteries with a brunch and continue talking and exchanging ideas with other attendees.
12:30 | 12:50
Spaces that inspire: PANGEA's strategy to make travelers fall in love with it
Discover how PANGEA is creating experiences in all its channels aimed at building customer loyalty, combining personalization, segmentation and an innovative appointment management system in which, through the use of data, they connect each customer with the perfect advisor, creating unique and memorable experiences.
Pablo Jarabo González
Business Development Manager PANGEA
Alberto Martinez
Travel & Hospitality Solution Architect NATEEVO
12:50 | 14:00
Closing and networking
We will culminate the event with a networking space to continue strengthening strategic connections.
A small demonstration of Agentforce's capabilities
Agentforce, as Salesforce CEO Marc Benioff defines it, represents the next big step in artificial intelligence: autonomous agents that not only interact with customers, but also make intelligent decisions and execute specific tasks to solve business problems.
Speakers
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