Companies are preparing for the move from Universal Analytics to Google Analytics 4 (GA4) which comes to an end on July 1, 2023.
In this webinar we will look at the pillars of GA4, what to expect from the platform, as well as a guide on where to start with it.
In addition, we will see a concrete case of the benefits of its implementation for a large company.
CDP: from technology to customer vision
How to make your customers fall in love with you and not die in the attempt