Faced with increased competition, channel saturation, a cookiless world, rapid changes in user consumption patterns, and inefficient loyalty strategies, creating a good loyalty strategy is vital to reach an increasingly demanding consumer.
In this practical webinar, Silvia will tell us:
- What the consumer was like yesterday and today
- What are the CMOs' pains in terms of loyalty?
- What are, how to build and how to measure loyalty strategies?
- How to apply them to our business needs: growth strategies and accelerators
