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Loyalty

Modern interior space with sculpted, flowing white walls and ceilings reminiscent of sand dunes; glass storefronts, mannequins and small green trees are visible. Natural light floods in from above. Get to know our Loyalty Hub in this unique setting.

  • Loyalty
  • Marketing
  • Customization

The luxury sector is now sensory and immersive

A group of seven professionally dressed people stand inside, smiling at the camera. The setting with wooden floors, natural light and hanging green plants invites you to get to know our Loyalty Hub.

  • Events
  • Loyalty
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Loyalty Experience-Madrid Summit 2025, from transaction to emotional connection

Two people wearing virtual reality headsets rest on fluffy clouds, smiling and reaching out as if interacting with something in the air - immersed in The Experience Economy: from product to unforgettable memory - against a backdrop of treetops.

  • Gamification
  • Loyalty
  • Marketing

The Experience Economy: From product to unforgettable memories

DES 2025 scenario image

  • Data Strategy
  • Data strategy
  • Events
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Barceló Hotel Group: DES 2025 finalist with its Artificial Intelligence project

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Omni-Experience: intelligent connections with today's and 2030's consumer, an exclusive event in Barcelona

An image of Nicolás Casariego smiling at the camera.

  • Loyalty
  • Marketing
  • Martech

The first step to effective omnichannel personalization

smart loyalty

  • Loyalty
  • Marketing

Smart Loyalty: from today's customer to the consumer 2030

Mobile Wallet Cards

  • CDP
  • Data Strategy
  • Loyalty
  • Marketing
  • Marketing Automation
  • Martech
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The role of Mobile Wallet Cards in the omnichannel user experience: Connecting the online and offline world

Loyalty Cover

  • Events
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Access the exclusive content of "Loyalty 4.0: From Customers to Brand Fanatics".

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