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Barceló Hotel Group: DES 2025 finalist with its Artificial Intelligence project

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Omni-Experience: intelligent connections with today's and 2030's consumer, an exclusive event in Barcelona

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The first step to effective omnichannel personalization

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Smart Loyalty: from today's customer to the consumer 2030

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The role of Mobile Wallet Cards in the omnichannel user experience: Connecting the online and offline world

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Access the exclusive content of "Loyalty 4.0: From Customers to Brand Fanatics".

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