Make personalization the key to your digital experience with Personyze

In a world where everything competes for our attention, generic no longer works. Today, when we open a website, we want to feel that this space understands us. That it knows who we are, what we are interested in, what we are looking for... and that it speaks directly to us.

This is not a passing trend. It is the new normal. According to a McKinsey study, the 71 % of consumers expect personalized interactions by brands, and the 76 % gets frustrated when it does not receive them. The good news: when you do it right, the results show. Companies that personalize effectively increase revenue by as much as 40 %.
But how can this be achieved? And better yet, how are the big brands already doing it?

From the era of "for everyone" to "this is for you".

Personalization has ceased to be a "plus" to become the heart of any modern digital strategy. It's not just about saying "Hello, Sergio" in an email, but about tailoring the entire experience to each user: from what they see on your website, to the product you suggest or the type of promotion they receive.

Companies such as Amazon have been pioneers in this. It is estimated that around 35 % of its sales come from its personalized recommendation engine. What about Netflix? They claim that the 80 % of the content viewed on the platform comes from your personalized suggestions. Beyond that, they even change series thumbnails based on the type of content they know engages each user.

But they are not the only ones. Nikefor example, uses 3D foot scanning to recommend footwear. Spotify has us hooked with their weekly playlists and annual reports totally tailor-made. SephoraThe company, for its part, personalizes from the web to the app with offers, suggested products and educational content according to the type of skin or interests of each person.

So how do we do this?

This is where a tool like Personyze. What we show in that video is not a futuristic fantasy. It's something you can have implemented on your website today. Imagine greeting your user by name. Show them products you already know they're interested in. Suggesting useful add-ons instead of wasting time searching. And if he's about to close his cart... Boom! A personalized promotion that encourages him to complete the purchase.

That's Personyze: a web personalization and marketing platform based on artificial intelligence, capable of transforming a generic website into a tailored experience.

And what exactly can you do?

Here are some of its most powerful features:

• 

  Personalization by name, history and behavior

  no matter if it comes from an email, a campaign or organic traffic. Personyze identifies it and shows you just what you need to see.

• 

  Intelligent product recommendations:

  based on past behavior, CRM data or real-time navigation.

• 

  Dynamic promotions:

  you can set up offers that are activated only if certain criteria are met (e.g. recurring visit, full cart, VIP profile, etc.)

• 

  AB testing and continuous optimization:

  allows you to test different customized versions to see which one converts better. All without the need to know how to program.

But... is it really worth it?

Here are some facts that say it all:

Customization works because it makes your user feel seen. And that's more valuable than any discount. If you're still offering the same experience to all your users, you're missing opportunities. Or, rather: you're losing users.

At NATEEVO we believe that the future is personal. That's why we share with you this demo with Personyze, so you can see how personalization can be taken to another level... in a simple, automated and above all way, effective.
 
Ready to create memorable experiences at every click? Contact us at.