Build customer loyalty and delight your customers without saturating them.

Loyalty Hub: Innovation and hyper-personalization in the digital age

Loyalty Hub is an exclusive space where you will find the keys to take your loyalty strategy to the next level. Discover studies, trends and much more!

– Success stories from Barceló Hotel Group, Adidas, MAPFRE, Repsol, Decathlon, Iveco Group, L'oréal, Avolta and PANGEA with their value propositions and loyalty strategies.

– A demo of Agentforce's capabilities and its application in real campaigns.

- Presentation on how the consumer will be like in 2030,which strategies will build loyalty and what are the biggest challenges for brands to generate authentic connections with practical examples.

- Exclusive study 2025 in which you can find out whether current loyalty strategies are meeting customer expectations.

–Loyalty Talks exclusive interviews with leaders in the world of loyalty who share their approach and recommendations for winning the customer's choice.

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This is what "Loyalty Experience-Madrid Summit 2025" was like.

Great leaders in the world of loyalty gathered at Comet Retiro to share their experience in building the loyalty strategies of the future with companies from different sectors.

A splash screen displays the text Loyalty HUB by NATEEVO in white letters on a blue background, highlighting the concept

  • A splash screen displays the text Loyalty HUB by NATEEVO in white letters on a blue background, highlighting the concept
  • A gray-haired, bearded man, dressed in a navy blue blazer and white shirt, smiles as he holds a microphone at a Loyalty Hub: Innovation and Hyperpersonalization in the Digital Age event inside a building with wooden shutters and greenery.
  • A woman with a microphone and a folder addresses the audience in a brightly lit room. Behind her, a presentation slide reads.
  • Two women stand at the front of a modern, well-lit room, presenting information on a projector screen about Loyalty Hub: Innovation and Hyperpersonalization in the Digital Age and a NATEVO 2024 study to a seated audience.
  • Three people sit on stools at a round table, dressed in business casual clothes and name tags. One of them is holding a microphone and having a conversation about Loyalty Hub: Innovation and hyper-personalization in the digital age, with wooden screens in the background.
  • Three people sit in high chairs indoors during a panel discussion on Loyalty Hub: Innovation and Hyperpersonalization in the Digital Age. The woman on the left speaks into a microphone, while the others listen and hold papers. A presentation screen is visible.
  • A group of people seated in front of a large screen in a modern, plant-filled room attend a seminar on Loyalty Hub: Innovation and hyper-personalization in the digital age. The screen shows slides with graphics and text.

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