Build customer loyalty and delight your customers without saturating them.

Loyalty Hub: Innovation and hyper-personalization in the digital age

Loyalty Hub is an exclusive space where you will find the keys to take your loyalty strategy to the next level. Discover studies, trends and much more!

– Success stories from Barceló Hotel Group, adidas, MAPFRE, Repsol, Mapfre, Decathlon, and PANGEA with their value propositions and loyalty strategies.

– A demo of Agentforce's capabilities and its application in real campaigns.

- Presentation on chat the consumer will look like in 2030What strategies will build loyalty and what are the biggest challenges for brands to generate authentic connections with practical examples.

- Exclusive studio in which you can find out whether current loyalty strategies are meeting customer expectations.

Fill in your details and access our exclusive content:

This was "Loyalty 4.0: From customers to brand fans".

Great leaders in the world of loyalty gathered at our headquarters in Madrid to share with companies from different sectors their experience in building the loyalty strategies of the future.

Round table with Pablo de Echanove, Business Director, together with Jorge Lluch, Global Consumer Engagement & Loyalty Director at adidas, Ignacio González Posada, Director of Commerce and Retail Mastercard, Kiko Leon, Customer Strategy & Operations Director Decathlon, and María Torrecilla Ducás, Head of Loyalty and Multienergy B2C Repsol.

  • Round table with Pablo de Echanove, Business Director, together with Jorge Lluch, Global Consumer Engagement & Loyalty Director at adidas, Ignacio González Posada, Director of Commerce and Retail Mastercard, Kiko Leon, Customer Strategy & Operations Director Decathlon, and María Torrecilla Ducás, Head of Loyalty and Multienergy B2C Repsol.
  • Pedro Latasa, CEO of NATEEVO
  • Silvia Barrocal, Strategy & Value Director
  • Rocío Lara, Head of Communications and Strategy at Club MAPFRE
  • Caridad Ballester, Head of Strategy at NATEEVO, and Laura Garcia, Loyalty Specialist at NATEEVO
  • Loyalty Hub poster

Related contents