IA y omnicanalidad para la fidelización del futuro
Omni-Experience: smart connections with today's and 2030's consumers
25 September 2025
10:00 – 14:00 horas
PANGEA The Travel Store | Calle del Príncipe de Vergara, 26 | Madrid
Este evento ha concluído, para acceder a la grabación del contenido accede a nuestro Loyalty Hub:
Explora cómo la inteligencia artificial, la personalización y la omnicanalidad están redefiniendo la forma en que las empresas crean conexiones auténticas con sus clientes. A través de ponencias inspiradoras, demostraciones en vivo y una mesa redonda con líderes de la industria, en este evento descubrirás:
✅ El concepto de omnicanalidad desde un plano emocional, sensorial y contextual.
✅ The power of artificial intelligence in the automation of campaigns and the creation of hyper-personalized experiences with tools such as Agentforce and Salesforce Marketing Cloud.
✅ Las experiencias de Barceló Hotel Group y PANGEA The Travel Store.
✅ Cómo aprovechar todo el potencial de Agentforce con una demo en tiempo real.
Empieza en
2025-09-25 10:00:00
Agenda
10:00 | 10:30
Welcome and networking coffee
Welcome space to meet and connect with other professionals while enjoying a coffee before the start of the event.
Pablo de Echanove
Director de Negocio NATEEVO
10:30 | 10:45
El concepto omnicanal desde un plano emocional, sensorial y contextual
¿Y si en 2030 ya no fueras tú quien elige, sino tus datos? Descubre cómo la Omniexperiencia redefine la relación entre consumidores y marcas: experiencias predictivas, hiperpersonalizadas y casi invisibles, donde la tecnología se vuelve emoción y el vínculo, automático.
David Vargas
Global Head of Salesforce practice VASS
10:45 | 11:00
Intelligent connections: AI as an enabler of experiences
Build valuable, hyper-personalized and automated relationships with tools such as Salesforce Marketing Cloud. In addition, explore how artificial intelligence can power personalization and automation in customer interactions through Agentforce.
Andres Molinos
Account Executive Marketing Cloud Salesforce
11:00 | 11:30
Barceló Hotel Group | How to successfully scale digital customer relationships through AI
Discover how Barceló Hotel Group uses AI to boost its performance campaigns within the marketing automation stack and achieve a hyper-personalization model, which is enabling it to prepare to generate new customer value propositions.
André Rijo
Global Head of CRM & Customer Intelligence Barceló Hotel Group
Pablo de Echanove
Director de Negocio NATEEVO
11:30 | 12:00
Brunch & Networking
Time to recharge your batteries with a brunch and continue talking and exchanging ideas with other attendees.
12:00 | 12:30
Spaces that inspire: PANGEA's strategy to make travelers fall in love with it
Discover how PANGEA is creating experiences in all its channels aimed at building customer loyalty, combining personalization, segmentation and an innovative appointment management system in which, through the use of data, they connect each customer with the perfect advisor, creating unique and memorable experiences.
Pablo Jarabo González
Business Development Manager PANGEA
Pablo de Echanove
Director de Negocio NATEEVO
12:30 | 13:10
Autonomous agents in the creation of campaigns
Watch Agentforce in action in a real customer case, where the agent creates automated marketing campaigns autonomously, demonstrating how artificial intelligence optimizes the efficiency and effectiveness of engagement strategies.
Guillermo Landrove
Global Go-to-Market Leader NATEEVO
13:10 | 14:00
Closing and networking
We will culminate the event with a networking space to continue strengthening strategic connections.
A small demonstration of Agentforce's capabilities
Agentforce, as Salesforce CEO Marc Benioff defines it, represents the next big step in artificial intelligence: autonomous agents that not only interact with customers, but also make intelligent decisions and execute specific tasks to solve business problems.
Speakers
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