Growth and monetization
TV Azteca,is a media conglomerate, one of the largest generators of Spanish-language content in the world.
It is one of the most important publishers in Mexico; it has several digital properties that it markets through direct and programmatic sales.
Impact and engagement through entertainment and content communication.
Challenge Header Bidding
It is a good strategy to boost the monetization of sites. The implementation of Header Bidding allows to optimize the inventory auction and maximize revenues.
Project15 months in 3 cycles:
- Floor Price Analysis and Optimization
- Header Bidding Integration
- Programmatic Strategy
- Dashboarding & KPI's
- Knowledge transfer
Solution Sell Side
Implementation of Prebid
Strategic Support
General programmatic KPIs
- Measurement of inventory performance, revenue and current status.
- Google Data Studio
CTR and Viewability Benchmark
- Visualization of KPI performance across TV Azteca's digital inventory
- Google Data Studio
Brand Opportunities
- Customer prospecting
Deal Health
- Visualization of the activity of programmatic deals
- Google Data Studio
