Growth and monetization

TV Aztecais a media conglomerate, one of the largest generators of Spanish-language content in the world. It is one of the most important publishers in Mexico; it has several digital properties that it markets through direct and programmatic sales.

Challenge Header Bidding

It is a good strategy to boost the monetization of sites. The implementation of Header Bidding allows optimize inventory auctions and maximize revenue.

Project15 months in 3 cycles:

• Floor Price Analysis and Optimization
• Header Bidding Integration
• Programmatic Strategy
• Dashboarding & KPI's
• Knowledge transfer

Solution Sell Side, Prebid implementation and strategic support

General programmatic KPIs

• Measurement of inventory performance, revenue and current status.
• Google Data Studio

CTR and Viewability Benchmark

• Visualization of KPIs performance across TV Azteca's digital inventory
• Google Data Studio

Brand Opportunities

• Customer prospecting

Deal Health

• Visualization of the activity of programmatic deals
• Google Data Studio

Results