Privacy governance in the entertainment sector

At NATEEVO we helped a major company in the leisure park sector to strengthen its global privacy governance by implementing NATEEVO's Source Data Preferences and Consent module. OneTrust.

With presence in 14 countriesThe challenge was to design and establish a standardized privacy governance model that would facilitate the collection of data in a secure manner and in compliance with country-specific regulations.

Challenge Towards comprehensive privacy compliance

The main challenge was managing the overall transition to comprehensive privacy compliance for websites that were in the process of migrating to Adobe Experience Manager.

Project Implementation of OneTrust Source Data Preferences and Consent Module

• Needs AnalysisWe conducted a detailed analysis of the needs of the website and applications, as well as the needs of PIA and DPIA.
• Establishment of Organizational HierarchiesWe created an organizational hierarchy and an access management model based on different levels of organizational management.
• Cookie Configuration and CategorizationWe set and categorize cookies through OneTrust for all digital properties, ensuring efficient and compliant management.
• Quality Testing and ComplianceWe perform extensive testing to ensure regulatory compliance and effective implementation of legal compliance logic across all platforms.

Results A strong contactability strategy

• A unified customer view and increased privacy governance.
• Optimization of digital marketing processes and the legal department.
• Reduced licensing costs and centralized privacy management.
• Compliance with global regulations such as GDPR and CCPA.
• A scalable project adaptable to new organizations and future expansions.