In the face of a omnichannel consumerIn a cookieless world and an increasingly regularized privacy policy, creating a proprietary database will be a priority in 2023 if companies do not want to lose up to 20% of their revenues.

In addition, the construction, analysis, activation and experimentation along the funnel with a own database will increase revenues thanks to the hyperpersonalization and end-user loyalty.

In this webinar we solve the main doubts before the implementation of a CDP and we tell you how to define the customer vision strategy.