CDP: from technology to customer vision
In the face of a omnichannel consumerIn a cookieless world and an increasingly regularized privacy policy, creating a proprietary database will be a priority in 2023 if companies do not want to lose up to 20% of their revenues.
In addition, the construction, analysis, activation and experimentation throughout the funnel with a own database will increase revenues thanks to the hyperpersonalization and end-user loyalty.
In this webinar we solve the main doubts before the implementation of a CDP and we tell you how to define the customer vision strategy.
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How to make your customers fall in love with you and not die in the attempt