Access the exclusive content of "Loyalty 4.0: From Customers to Brand Fanatics".

The October 10 we celebrate at our headquarters in Madrid "Loyalty 4.0: From customers to brand fans".an exclusive event to discover how artificial intelligence (AI), blockchain, and data-driven personalization are transforming the loyalty strategies. Access the content of the event here.

Prominent leaders of major international brands, such as Mastercard, REPSOL, MAPFRE, Decathlon... participated in a round table to share their experiences in building the loyalty strategies of the future.

In addition, NATEEVO analyzes the latest trends in loyalty strategiesn and we present a exclusive study on the habits and uses of loyalty programs by consumers.

A review of "Loyalty 4.0: From Customers to Brand Fanatics".

Our CEO, Pedro Latasa, was in charge of kicking off this exclusive event to learn about the latest trends and the best success stories of loyalty strategies.

We get into the subject by talking about how gamification, data-driven personalization, artificial intelligences and the use of blockchain can help brands adapt hand-in-hand with Silvia BarrocalStrategy & Value Director at NATEEVO. In addition, Rocio Lara, head of Communication and Strategy at Club MAPFRE, told us the keys to the success of Club MAPFRE, which has been in the market for more than 25 years.

Subsequently, Charity BallesterStrategy Director, and Laura GarciaLoyalty Specialist, presented an unpublished study in which we analyzed whether current loyalty strategies are meeting customer expectations and discussed success metrics, areas for improvement and how companies can adjust their strategies to maximize customer retention.

We continued with this approach at the round table together with Jorge LluchGlobal Consumer Engagement & Loyalty Director, Global Consumer Engagement & Loyalty Director adidas, Ignacio González PosadaDirector of Business Development Mastercard, Francisco de LeónLead Product Manager & Team Leader at Decathlon Spain, and María Torrecilla Ducás, Senior Manager Loyalty Programs in REPSOLThe company's employees, who shared their experiences and loyalty strategies and answered questions from the audience.

Don't miss all the content of the event and relive the experience. ahere.